Why Direct Mail Should Be in Your Mix

Adding direct mail to your existing marketing efforts increases the awareness of your brand, routes traffic to your physical location, your website, your social media pages and increases your customer base. If you are new to direct mail, your first move with a direct mail campaign should be defining goals for your campaigns. By understanding your goals, you’ll build a strategy allowing you to create an effective campaign. For example, […]

Is Your Business Ready for Direct Mail?

Direct Mail Postcards Considering a direct mail postcard campaign? Let Kessler Creative help you get the job done on time and at a great price. We take pride in every order and the quality of our finished product is among the best you’ll find. Have a design ready? We can print it for you on high-quality card stock and get your postcards to you or in the mail, in no […]

Creating Powerful Direct Mail Campaigns

The purpose of a direct mail campaign is to transform recipients of your campaign into purchasers of your product or service. Working with an experienced direct mail company to develop an effective mailer is essential to your campaign’s success. However, understanding just how to create an effective mail piece is just as important in the conversion of viewers of your mail piece into buyers. Knowing the essentials will help you understand what makes an effective […]

Direct Mail Postcard Services – Reinvented

Much of the direct mail postcard industry has become automated, turn-key and much less than personable. Our goal is to deliver your advertising message to your audience, on schedule and under budget – Every time. To get this accomplished efficiently, we get to know your products and services, we listen to the results you want to achieve, we work with you to identify your best prospects and use our experience and […]

Informed Delivery Continues to Add Subscribers

Have you signed up for Informed Delivery yet? It’s free and makes your life a little easier! With no cost to sign up and no additional charges for any of the added enhancements of this valuable tool, more than 13 million users already enjoy the benefits and rewards of Informed Delivery every day. Postal customers can simply sign up for Informed Delivery and receive a daily email containing pictures of […]

Soft-Touch Print Finishing

The term “Soft-Touch” is used to refer to any finishing method adding a soft or slippery feel to print materials. Unlike most design elements which appeal to the sense of sight, a soft touch finish allows a printed piece to gain distinction by stimulating the sense of touch. Sometimes called a “velvet” or “soft-feel”, the use of soft-touch finishes is growing in popularity; particularly for business cards, presentation collaterals, and […]

A Quick Lesson in Commercial Printing

  Commercial Printers in Jacksonville, FL Using a computer and desktop printer to transform digital projects into physical documents, you’ve likely done your own printing. However, commercial printers offer many advantages small businesses cannot ignore. They allow you to focus on what you do while saving your business time and money. A printer can also provide high-quality output at lower costs. Looking at the basics of commercial printing, let’s find […]

USPS Postage Rate Increases Begin January 27, 2019

The U.S. Postal Service (USPS), will implement new postage rates for most mailing and shipping products beginning on Sunday, January 27, 2019. The proposed prices will raise mailing services product prices by approximately 2.5 percent. Shipping Services price increases will vary by product. For example, Priority Mail Express will increase 3.9 percent and Priority Mail will increase 5.9 percent. Although Mailing Services price increases are based on the Consumer Price […]

Kessler Creative Recognized as Corporate Member of the Year

The NE Florida Postal Customer Council recently honored Kessler Creative during their annual holiday gala as Corporate Member of the Year! We’re honored with this recognition and we are very proud of our relationship with the NE Florida PCC! The Postal Customer Council program is a valuable resource for business mailers, large and small. Local PCCs serve as an open channel for USPS-to-business communication, providing information and best practices for […]

How BIG Jobs are Printed

Wide Format Printing Wide format printers support any printing widths between 18 and 100 inches and printers supporting more than 100 inches are considered “Super Wide” or “Grand” format printers. Wide format printing often employs a roll of material rather than individual sheets and used to print such things as posters, vehicle wraps, wallpaper and other large signs or artwork. Most grand format printers, on the other hand, employ a vacuum bed […]