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Direct Mail Postcard Marketing in Jacksonville

Direct mail postcards are a simple and effective way to get your brand in front of your target audience. Unlike email, direct mail marketing doesn’t require you to rely on an open rate to determine if your efforts were successful.

Many businesses depend on direct mail to keep customers engaged and remain top of mind with their prospects. Its benefits go beyond a transaction. It is a powerful tool that, if done correctly, can make a lasting impression on prospects and potentially convert them into loyal customers.

  • Postcards are effective.

    Since people don’t need to open direct mail postcards, they are less likely to end up in the trash before your audience sees your message. Many people scan all of their incoming mail, even if they don’t act on the advertising content they receive. 

  • Postcards are inexpensive.

    You’ll spend less than you would on a letter to mail them, and you don’t need to worry about stuffing envelopes or labeling them with the recipient’s contact information.

  • Postcards are highly measurable.

    Your business can track the effectiveness of your postcard marketing campaign, making it simple to monitor your marketing efforts.

What Are Direct Mail Postcards?

Postcards that are printed and mailed for advertising purposes are known as direct mail postcards. Typically, direct mail postcards are the same size as traditional postcards or a little larger. They can be printed on both sides, usually on thick cardstock that doesn’t tear easily.

How Direct Mail Postcards Work

Companies, nonprofits, schools, and organizations can all use direct mail postcards to reach their desired audience. The postcard uses a combination of color, large fonts, a logo, and clean graphics to capture the recipient’s attention. Exceptional campaigns may also include a call-to-action that the sender can track to monitor its performance.

To start a direct mail marketing campaign, you’ll need to determine your objectives and the people you want to receive your message.

Once you understand your goals and audience, you can design the postcard to boost brand awareness and convey the message to the right people.

The Advantages of Using Postcards for Direct Mail

One of the best reasons many businesses use postcards for direct mail is because they stand out from other mailers, which may be confined to a plain white or manilla envelope. Postcards make a statement, convey a brand’s identity, boost brand awareness, and help visually communicate what your business represents and the value it can offer.

When you choose to work with an experienced direct mail marketing company such as Kessler Creative, we’ll help you through your marketing campaign from start to finish. We’ll help you identify the campaign objective and messaging, then we’ll handle the printing and labeling for you, ensuring you receive a quality product that reflects well on your company.

Why Choose Direct Mail Postcards?

There are several key reasons why choosing direct mail postcards can be a wise marketing move for your business:

  1. Direct mail enables your business to personalize communications, which helps build a connection and develop a trusting relationship between you and your customers.
  2. Direct mail can boost the visibility of your business. Since the United States Postal Service (USPS) reports that 98% of people check their mail every day, the chances are greater for recipients to come in contact with your mailer, which introduces them to your brand.
  3. Direct mail campaigns are a cost-effective marketing tool. There are few advertising techniques that have the same level of visibility and impact as a direct mail campaign. Other advertising strategies, such as email, can have lower open rates. Commercials and TV advertisements can expand your reach, but there is no guarantee that your target audience will see them.

If you’re ready to experience the best of what direct marketing has to offer, contact Kessler Creative today to learn how we can help you build a postcard marketing campaign from start to finish.

direct mail marketing reviews

I have utilized Kessler Creative for multiple projects across several industries and they always get the job done efficiently and affordably.

- Stephanie M. from Google

I have done many USPS mailers with Kessler Creative. Good people and a good product at a good price!

- Tim R. from Google

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Postcard Marketing FAQs

How can direct mail marketing help my business reach a wider audience?

Direct mail marketing enables businesses to target a specific audience based on different factors, including demographics and geographic location. By using information from your first-party data and information gleaned from direct marketing databases, we can help you reach the people who are most likely to be interested in what you offer.

What are the benefits of using postcards for direct mail campaigns?

There are several exciting benefits that come along with using postcards for direct mail campaigns. One of the major benefits is its simplicity. Your brand’s message and graphics appear on the postcard’s exterior, making it easier to view. Another very common reason why a business may decide to leverage postcards for its direct marketing campaign is that they are cost-effective and more personalized than traditional mail pieces.

How can I target specific demographics or locations with my direct mail postcards?

To get the most out of direct mail postcard campaigns, you need to understand your target audience first. Since most neighborhoods consist of individuals from all walks of life with a variety of interests and hobbies, identifying the best way to segment this audience can be challenging.

Although targeting a large market segment can help you gain the visibility you need, it can also reduce your ability to effectively communicate with everyone successfully.

To mitigate this, there are several convenient ways you can go about targeting specific demographics or locations with your direct mail postcards:

  • Geographic-based targeting: This targeting strategy centers around the location of your audience. If you’re interested in attracting business from a specific neighborhood or ZIP code, this would be the best option.
  • Demographic-based targeting: The success of your direct mail postcards relies on who you are sending them to, also known as your demographic. Age, income, and household size are all factors that can be considered when determining the demographic you would like to target with your postcards.
  • Firmographic-based targeting: If you are a B2B business, you may be interested in sending your postcard to other businesses in a specific part of town. This strategy will make it easier for your postcard to land on the desk of the right person at the right company.

Can I track the effectiveness of my direct mail postcard campaigns?

The easiest way to track your campaign’s performance is by including a unique code that is only available on the postcard.

For instance, if you’re using your postcards to advertise a sale, you could create a discount code that appears on the mailers. You can track the discount code usage through your in-house marketing software.

What is the average response rate for direct mail postcard campaigns?

According to the American Marketing Association, direct mail has an average read rate of 42%. In some cases, it’s even higher. In comparison, email averages an open rate of around 40%. However, it can be much lower for some industries.

How quickly can I expect to see results from my direct mail postcard campaigns?

You should see nearly immediate results from your postcards. Direct mail ensures clients receive your ads within a few days of sending them. Most clients see an uptick in website or store visits once their campaign begins.