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Why Choose Direct Mail Postcards?
If you’re ready to experience the best of what direct marketing has to offer, contact Kessler Creative today to learn how we can help you build a postcard marketing campaign from start to finish. There are several key reasons why choosing direct mail postcards can be a wise marketing move for your business.
- Direct mail enables your business to personalize communications, which helps build a connection and develop a trusting relationship between you and your customers.
- Direct mail can boost the visibility of your business. Since the United States Postal Service (USPS) reports that 98% of people check their mail every day, the chances are greater for recipients to come in contact with your mailer, which introduces them to your brand.
- Direct mail campaigns are a cost-effective marketing tool. There are few advertising techniques that have the same level of visibility and impact as a direct mail campaign. Other advertising strategies, such as email, can have lower open rates. Commercials and TV advertisements can expand your reach, but there is no guarantee that your target audience will see them.
Direct Mail Postcard Marketing in Jacksonville
Direct mail postcards are a simple and effective way to get your brand in front of your target audience. Unlike email, direct mail marketing doesn’t require you to rely on an open rate to determine if your efforts were successful.
Many businesses depend on direct mail to keep customers engaged and remain top of mind with their prospects. Its benefits go beyond a transaction. It is a powerful tool that, if done correctly, can make a lasting impression on prospects and potentially convert them into loyal customers.
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Postcards are effective.
Since people don’t need to open direct mail postcards, they are less likely to end up in the trash before your audience sees your message. Many people scan all of their incoming mail, even if they don’t act on the advertising content they receive.
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Postcards are inexpensive.
You’ll spend less than you would on a letter to mail them, and you don’t need to worry about stuffing envelopes or labeling them with the recipient’s contact information.
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Postcards are highly measurable.
Your business can track the effectiveness of your postcard marketing campaign, making it simple to monitor your marketing efforts.
Targeting a Specific Audience with Postcards
To effectively communicate with the right market, there are several convenient ways you can go about targeting specific demographics or locations with your direct mail postcards.
Geographic-Based Targeting
This targeting strategy centers around the location of your audience. If you’re interested in attracting business from a specific neighborhood or ZIP code, this would be the best option.
Demographic-Based Targeting
The success of your direct mail postcards relies on who you are sending them to, also known as your demographic. Age, income, and household size are all factors that can be considered when determining the demographic you would like to target with your postcards.
Firmographic-Based Targeting
If you are a B2B business, you may be interested in sending your postcard to other businesses in a specific part of town. This strategy will make it easier for your postcard to land on the desk of the right person at the right company.
What Are Direct Mail Postcards?
Postcards that are printed and mailed for advertising purposes are known as direct mail postcards. Typically, direct mail postcards are the same size as traditional postcards or a little larger. They can be printed on both sides, usually on thick cardstock that doesn’t tear easily.
How Direct Mail Postcards Work
Companies, nonprofits, schools, and organizations can all use direct mail postcards to reach their desired audience. The postcard uses a combination of color, large fonts, a logo, and clean graphics to capture the recipient’s attention. Exceptional campaigns may also include a call-to-action that the sender can track to monitor its performance.
To start a direct mail marketing campaign, you’ll need to determine your objectives and the people you want to receive your message.
Once you understand your goals and audience, you can design the postcard to boost brand awareness and convey the message to the right people.
The Advantages of Using Postcards for Direct Mail
One of the best reasons many businesses use postcards for direct mail is because they stand out from other mailers, which may be confined to a plain white or manilla envelope. Postcards make a statement, convey a brand’s identity, boost brand awareness, and help visually communicate what your business represents and the value it can offer.
When you choose to work with an experienced direct mail marketing company such as Kessler Creative, we’ll help you through your marketing campaign from start to finish. We’ll help you identify the campaign objective and messaging, then we’ll handle the printing and labeling for you, ensuring you receive a quality product that reflects well on your company.
