They’re Coming: Are You Ready for Psychographics?

Written by: Heidi Tolliver-Walker – Published: August 15, 2018 Re-posted with permission: USPS Library’s Business Trends & Insights Digest Just when printers and MSPs are becoming more comfortable with more detailed demographic targeting, the use of psychographic targeting is growing. Are you ready? Here are two television ads. How do they make you feel? [Video of a young boy riding a knobby tired bike on the neighborhood sidewalk] “Remember your first bike?” [Cut to […]

Resurgence: Postcard Advertising

    Marketer’s today place considerable emphasis on digital marketing initiatives and often, traditional yet proven methods become forgotten in the mix. This has had an interesting effect on some traditional acquisition channels. As an example, direct mail postcards are much more effective today than just a few years ago. How you ask? In the fog of digital marketing and advertising, postcards have become a more personalized experience. As prospects […]

Kessler Creative is Proud to Support HopeNow

  More than 9,500 children crowded into the Amway Center Concourse on Sunday, July 29th, for Central Florida’s biggest back-to-school event. Many of Orange County’s school-aged children live in poverty and the HopeNow Foundation annual event is a great opportunity for all kids to feel good about themselves on the first day of school. Much like Christmas, children who attend the annual school-supply drive can make a lap through the […]

Kessler Creative Recognized with Nine Florida Print Awards

On the evening of Saturday, July 20, the Printing Association of Florida (PAF), hosted the 31st Annual Florida Print Awards program.  Executives from more than 100-member companies attended to celebrate the best in Florida print media and printing services during the annually-held program which was held at the Wyndham Grand Resort Bonnet Creek, Orlando, Florida. This annual competition recognizes individuals, companies and organizations responsible for the creation or production of […]

Marketing Tips for Political Campaigning

  Is your team building a winning political campaign for the 2018 Mid-Term Elections? Let’s look at several tips for building a strong campaign strategy for your candidate. Do Your Research: Provide adequate time and research to understand the playing field on which your campaign is figuratively walking. Who are your competitors and how will they campaign against you? What’s the worst thing the media can dig up and promote […]

Video: Re-Imagine What Mail Can Do

The time has come. Mail is primed to help to improve the customer experience and drive your business forward. See how the latest innovations from the U.S. Postal Service give you the tools you need to deliver more delight to your customers.   Informed Delivery is an amazing new tool for both postal customers and marketers alike. If you have any questions or would like assistance getting started, let us know. Contact […]

We’re Hiring Motivated Candidates

Kessler Creative, a fast-growing marketing and direct mail company located in the Mandarin area of Jacksonville, Florida, is seeking to fill the positions listed below. If you’re looking for an opportunity to work in the exciting print and digital advertising industry with a leader in creative sales and marketing, consider these opportunities… Print Sales Executive Administrative Assistant Bindery Operator/Cutter Digital Operator Production Coordinator Delivery Driver & Mailroom Assistant Interested? Please […]

Successful Real Estate Executives Benefit from EDDM

Anyone with a product or service to sell is consistently looking for the best way to promote their business and the goods they sell. The real estate business is no different. Most successful real estate brokers and agents alike, already know the best secret for effective marketing.  Through extensive trial and error, they’ve come to learn Every Door Direct Mail or EDDM, is not only a brilliant marketing tool, it’s […]

Jax for Javi Reception held June 28 in Mandarin

Kessler Creative played host to a gathering of Northeast Florida business owners and community leaders last evening in support of a long-time Kessler Creative customer, Javier Manjarres. Javi, as he’s known to family and friends is a 2018 Republican Candidate for Florida’s 22nd Congressional District of The United States House of Representatives. Manjarres, publisher of a South Florida-based conservative political website, is seeking the Republican nomination to challenge Democratic Congressman Ted Deutch, […]

Print Evolution Offers New Opportunities for Advertisers

Today’s printing industry is quickly evolving and is no longer segmented as it was just a few years ago. Signage or sign printing is no longer the scope only of sign companies any more than direct marketing programs are only for commercial printers. These days, variation is the key to growth in the print arena. A very “large” part of this differentiation includes Wide-Format printing. Sometimes called large-format printing or […]