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Tips From Our Award-Winning Designers
It’s time to tap into your creative genius! When crafting a direct mail campaign, an eye-catching design is critical to your response rate and return on investment. To help you design your perfect mail piece, we asked our designers to compile the following tips: Choose the right size: Every successful mail campaign starts with choosing…
Read MoreBoost Your ROI With These Copywriting Tips
Copywriting is the backbone of all marketing efforts that aim to drive the actions of the buyer decision process toward achieving your goals. Whether those goals are to get more leads, schedule more sales calls, convince someone to buy your products or services, or introduce new solutions into a new market, knowing how to properly…
Read MoreMarketing in Finance and Accounting
We are fresh into 2023, which means tax season is fast approaching, and all the financial planning and accounting that comes with it. Now makes for the perfect time to enhance your direct marketing strategy if you are in one of these industries to gain more clients for the season. What to Prioritize Variable Data…
Read More2023 Marketing Trends
Whether you’re a seasoned professional or new to your industry, it’s crucial to incorporate the latest marketing trends into your strategy to stay competitive and relevant in today’s dynamic marketplace. What consumers want, need, and expect from brands today looks nowhere near like what it did five years ago. Here is a quick glimpse into…
Read MoreHow to Perform a Case Study
One of the main interests of business owners is finding ways to prove what they offer is superior compared to the competition based on the results their products render customers. It’s not a surprise in the business world that you must first earn a level of trust with a prospective customer before you secure their…
Read MoreBenefits of Multi-Channel Marketing
Marketing through multiple channels, or multi-channel marketing, involves the seamless combination of promotional and distribution channels your company uses into a single marketing strategy. Multi-channel marketing not only works to reach more customers but also dramatically benefits the return your company will see from marketing efforts. A multi-channel approach takes advantage of the strengths of…
Read MoreTips for Creating a Business Name and Logo
Starting your own business can be a daunting task. Coming up with an idea, selecting a target audience, finding the funding, and putting it all together can make any startup stressful. Having a great idea and the means to establish your small business won’t guarantee success or early recognition. Making an impactful first impression on…
Read MoreTop Marketing Channels for Your Brand
Most people involved in the business world at some level know how important marketing is to reach and sustain business success. So much that global marketing spending is around $1 trillion, proving companies emphasize their marketing efforts, but how should you spend your marketing budget? While marketing budgets are ballooning worldwide, marketers have become more concerned…
Read MoreThe Value of SEO For Your Business
If you ever glanced into some digital marketing techniques, chances are high the term SEO came up. With some light research, you probably found that the term is tied to search engine rankings which you know are essential for being found by potential customers. But what does it stand for, and how do you use…
Read MoreHow to Reinforce Your Branding Efforts
Your brand is your most important asset. Branding drives your company and sticks with it longer than any product or service you offer. Times change and innovations come about, but your branding keeps your business thriving. The key is that opinions and perceptions of your branding determine your value in the marketplace. Your ability to…
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