Question 1

What is direct mail marketing?

Accepted Answer

This marketing strategy involves using the mail system to send letters, postcards, brochures, packages, or other items to prospective or existing clients. You can use it to promote your local business to nearby consumers or other companies.

These tangible materials can include information about your products or services, or notify people of your upcoming store opening, sales, or special discounts. Direct mail is highly effective because it allows your audience to come in direct contact with your communication efforts. Typically, they’ll also encounter your direct mail offer before deciding whether they would like to take further action.

Kessler Creative offers extensive advertising services, including printing and design. We also have a comprehensive consumer database that we can use to help businesses target their audience.

Question 2

Does direct mail marketing really work?

Accepted Answer

Yes, especially for local businesses that rely on foot traffic to sustain their business. Since most people check their home mailbox on a daily basis in search of incoming letters or other documents, there’s a great chance they will see your advertisements — instead of it going straight into the spam folder in their email account.

Another reason it is an effective way to reach an audience is because it harnesses the power of repetition. This helps build trust, increase brand awareness, and keep your business top-of-mind for your target audience.

Question 3

What are the benefits of using direct mail advertising for my business?

Accepted Answer

Using direct mail advertising for your business comes with several unique advantages. Here are a few:

Measurable: some well-known tracking efforts include promo codes and QR codes
Targetable: deliver your message to the right prospects and customers at the right time
Sense of Touch: through creative design, you can make a pail piece stand out in the mailbox
Shelf Life: customers may hold on to coupons or catalogs for purchase decisions at a later time

To learn more about these benefits, read our blog article: The Tangible Benefits of Direct Mail

Question 4

What are some examples of direct mail marketing?

Accepted Answer

Direct mail marketing can include postcards, brochures, letters, or mailers — and each offers unique benefits.

For instance, you might use a postcard to advertise your new retail store opening and include a pictorial map showing its location. You can summarize the products you plan to offer, such as home decor, athletic gear, or groceries, and include a one-time discount for consumers visiting the store with their postcards.

Brochures are helpful for takeout and delivery restaurants that want to include a copy of their menu for their clients. A restaurant, for example, might list all their menu items and contact information to place an order.

Letters benefit companies that want to communicate directly with customers using a personalized message. For instance, a church might want to send letters to its congregation to update them on upcoming services and activities.

No matter what kind of organization you run, Kessler Creative can help you determine the type of advertising that will give you the best results.

Question 5

How do I create an effective direct mail campaign?

Accepted Answer

Creating an effective campaign starts with identifying your company’s products and services and the audience you’re trying to reach. Begin by establishing the objectives for your campaign, such as the inclusion of a one-time discount if you’re looking to increase sales.

In addition, consider the format and design of your mail advertisements. Ideally, your marketing materials will be eye-catching and compelling, improving your campaign's outcome.

Question 6

How do I choose the right direct mail marketing company for my needs?

Accepted Answer

When searching for a direct mail marketing company, you’ll want to partner with a comprehensive service provider that you can trust to handle your advertising. Here are the top three questions we recommend asking your direct mail agency:

What services do you offer?
What kind of mailers are you set up for?
How do you measure response rates?

Kessler Creative offers an all-in-one solution, including direct mail design, audience targeting, and printing. You won’t need to visit multiple companies to obtain the results you’re looking for.

Question 7

What services do direct mail marketing companies offer?

Accepted Answer

The services offered can differ between different direct marketing companies. Some focus exclusively on their product, such as printing brochures, letters, and mailers. They’ll use pre-designed templates you provide but may not help you create them. While others offer end-to-end services, from campaign concept to finished product—and everything in between.

Kessler Creative is a family-owned business that was established in 2007. We know all the ins and outs of direct mail marketing services and don’t focus solely on the end product. We’ll work with you to design your direct mail marketing materials and help you select an audience according to your objectives and budget. Our services are fully comprehensive, meaning you won’t need to work with multiple companies and add more costs to your campaign.

Question 8

How can postcard mailing services improve the success of my direct mail campaign?

Accepted Answer

Postcard mailers have several benefits. Just to name a few: they are affordable, can be highly personalized, perfect for target-marketing, and they can be dispatched fairly quickly.

Postcard mailers are designed to be visually appealing to grab the reader’s attention and contain a concise marketing message encouraging consumers to take a specific action, such as visiting your store.

Question 9

What are the most effective ways to measure the success of a direct mail marketing campaign?

Accepted Answer

You can measure the success of your direct mailing campaign in several ways. The simplest method is noting the increased foot traffic or leads to your business following the mail campaign. To quantify the increase, establish a baseline of customer traffic and compare it to the number of visitors or calls you receive after sending your direct mail advertisements.

Another way to measure the effectiveness of a direct mail campaign is through coupons or discounts. A coupon made exclusively available to potential prospects who received it in the mail can help you determine the ROI from your direct mail marketing efforts and quantify the number of consumers that take action.

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