The Kessler Blog

Costly Direct Mail Mistakes to Avoid

March 17, 2023

Did you know that direct mail has a response rate up to 30 times higher than email? That’s right — a good direct mail campaign can massively boost business and help get your brand in front of the right people. However, it’s not as simple as throwing together a quick…

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Boost Your ROI With These Copywriting Tips

March 10, 2023

Copywriting is the backbone of all marketing efforts that aim to drive the actions of the buyer decision process toward achieving your goals. Whether those goals are to get more leads, schedule more sales calls, convince someone to buy your products or services, or introduce new solutions into a new…

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Top Mailing Hacks to Separate Your Brand

February 22, 2023

In today’s digital age, it can be easy to forget how effective direct mail is and its role in making your business more profitable. Kessler Creative has pushed the barriers of direct mail for over 15 years, constantly innovating and reducing stress on our clients. Even with our expertise and…

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New Mover Marketing

February 13, 2023

Business owners, executives, and marketers alike are always trying to find ways to tap into new markets that will benefit their brands. One of these markets is the new mover market. New movers are big spenders, on average spending upwards of $10,000 within the first 6 months of moving on new services…

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A Love Letter to Our Clients

February 7, 2023

While Valentine’s Day tends to focus on romantic love, at Kessler Creative, we believe that love is infinitely more than romance. It’s in the daily, intentional decision to do the right thing that leads to trust within our relationships with our beloved clients. So, this is our little love letter…

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Marketing in Finance and Accounting

February 6, 2023

We are fresh into 2023, which means tax season is fast approaching, and all the financial planning and accounting that comes with it. Now makes for the perfect time to enhance your direct marketing strategy if you are in one of these industries to gain more clients for the season.…

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A/B Testing Guide

February 6, 2023

A/B testing compares two versions of something to figure out which performs better. This testing method helps marketers with questions like, “What is most likely to make people visit my website? Or buy our product?” It’s used to evaluate everything from website design to email blast headlines. In A/B testing,…

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Data Analytics 101

January 13, 2023

Ever since the digital age of business arrived, data analytics has come to the forefront of decision-makers’ minds everywhere. Companies of all sizes and industries are turning to analytics to make informed decisions not only for marketing but also for other areas of business such as operations, production, human resources,…

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2023 Marketing Trends

December 19, 2022

Whether you’re a seasoned professional or new to your industry, it’s crucial to incorporate the latest marketing trends into your strategy to stay competitive and relevant in today’s dynamic marketplace. What consumers want, need, and expect from brands today looks nowhere near like what it did five years ago. Here…

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How to Perform a Case Study

December 6, 2022

One of the main interests of business owners is finding ways to prove what they offer is superior compared to the competition based on the results their products render customers. It’s not a surprise in the business world that you must first earn a level of trust with a prospective…

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Why Communication is Your #1 Asset in Business

November 22, 2022

The importance and fundamental role of communication skills in business can’t be overstated. While there is a myriad of skills required to be successful, communication firmly stands above the rest. While it can be easy to get caught up in the operations side of things without the skills to create,…

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Giving Back During the Holidays

November 11, 2022

The holiday season is often referred to as the most wonderful time of year. A time centered around the greater good, finding the perfect gift, celebrating with family and friends, spreading joy, and giving to those we appreciate most. Not just for family and friends, but also for the communities…

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Winning Holiday Marketing

October 24, 2022

The holiday season is here! It’s a big time of year for family, friends, and businesses alike. No matter the size of your business, your audience, or your industry, taking advantage of effective holiday marketing can make all the difference in meeting your yearly sales goals. Many companies rely upon…

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It’s Spooky Season, Treat Your Business with These Customer Review Tricks

October 17, 2022

This Halloween officially kicks off the 2022 holiday season and there’s nothing spookier than going into the holiday season without positive customer reviews surrounding your business. You might have heard how valuable word-of-mouth is for business, and if you’re thinking about increasing sales to hit your yearly goals, there’s no…

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Benefits of Multi-Channel Marketing

October 7, 2022

Marketing through multiple channels, or multi-channel marketing, involves the seamless combination of promotional and distribution channels your company uses into a single marketing strategy. Multi-channel marketing not only works to reach more customers but also dramatically benefits the return your company will see from marketing efforts.  A multi-channel approach takes…

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