The Kessler Blog

Holiday Marketing: Strategies for Success

September 26, 2023

The holiday season is not only a time for celebration and joy but also a prime opportunity for businesses to boost their sales and connect with their target audience. Companies should plan their campaigns well in advance and focus on the holidays and seasonal trends. Importance of Holiday Marketing Holiday…

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Personalization in Direct Mail

September 21, 2023

Have you ever received a personalized piece of mail that had your name included in the content? Did you spend more time with it because it didn’t quite feel like “junk mail”? In this digital age where people receive countless messages in their inboxes, personalization becomes a powerful tool for…

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Game-changing results: PURLs

September 5, 2023

Are you looking for a new way to tackle your marketing strategy? Consider using creative elements in your campaigns like PURLS (Personalized URLs). Personalized URLs are custom web addresses that are targeted to a specific group or individual. Booklet piece by Blingle The most common example of PURLs is landing…

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Direct Mail vs. Digital Marketing

August 24, 2023

The art of direct mail–weaving tangible connections in a virtual world. While the digital realm offers a multitude of opportunities to connect with potential customers, it can also be noisy. Deciding which strategy to use can be overwhelming, and sometimes a combination of both is best for a business. When…

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Keeping Your Marketing Efforts Healthy This Back-to-School Season

August 18, 2023

The pandemic has had a significant impact on various industries, but the healthcare sector has experienced a notable shift. The healthcare industry has seen an increase in spending, with the U.S. healthcare spending reaching nearly $4.3 trillion in 2021. As a result, healthcare has become one of the largest industries…

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Strategic Marketing for Non-Profits

August 3, 2023

Direct mail has proven to be an effective tool for nonprofits to raise funds and awareness for their cause. By using direct mail campaigns, non-profits can showcase their initiatives and mission to potential donors and volunteers, while also providing valuable information and resources to students. They can use this opportunity…

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Guerilla Marketing

July 24, 2023

The term “guerilla” implies the use of surprise to capture the attention of a desired audience. This type of marketing comes with a lot of flexibility and is a cost-effective way to reach a wide audience. Get creative with it, you can increase the visibility of your brand by having…

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Starting a Business

July 14, 2023

Have you ever considered turning a hobby you love into a business? Establishing your own business can be an incredibly rewarding experience. However, getting started can be stressful and overwhelming. Identify your niche: whether it’s crochet, baking, or home improvement. Research the market, develop a plan, and find the right…

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Summertime Marketing

June 19, 2023

How is your summer marketing campaign sizzling? Summer is a time for fun and relaxation, which means more time for shopping. Summertime is a great opportunity to focus on fun and unique products that people can use to enjoy the season. Whether it’s technology, equipment, or summer trends, make sure…

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Large-Format Printing 101

June 14, 2023

Looking to connect your mission to your audience in an unforgettable way? Large-format printing is a powerful way to create a signature style that stands out from the crowd. With bold colors, unique designs, and well-crafted fonts, you can create a style that is powerful and unforgettable. Having a good…

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Method behind the Madness: An Interview with Kim Collier

June 12, 2023

Since joining Kessler Creative in 2014, Kim Collier has gained extensive knowledge of the mailing industry. Aside from supervising the creative department, Kim assists with the overall workflow in the production room and gives regular feedback on how to improve processes while ensuring the quality of work. Kim’s background and…

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Tasty Tips to Attract Loyal Customers to Your Restaurant

June 6, 2023

Marketing for Restaurants With hundreds of restaurant options to choose from, what makes your restaurant stand out? Effective marketing is the answer! Your location, menu options, and staff are all factors that make your restaurant unique, but your marketing efforts are what sets your restaurant apart from the competition. Restaurant…

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3 Questions to Ask Your Direct Mail Agency

May 23, 2023

Direct mail, while widely considered old-fashioned in the world of marketing, can still be a powerful weapon in your arsenal – if it’s done correctly and intelligently, of course. Direct mail offers several advantages, including personalization and targeted advertising. In contrast to digital advertising, print advertising is a great way…

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Direct Mail Budgeting Tips

May 5, 2023

Direct mail has become more prevalent in marketing strategies for many companies in recent years, especially with the saturation and low response rates digital channels see. It’s a powerful tool for reaching your target audience with a proven ability to render higher response rates than digital channels such as social…

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Eco-Friendly Printing in a Green World

April 21, 2023

Turning production processes “green” has become a priority for many companies across all industries in 2023 and beyond. With respect to print, the form of green we are referring to is eco-friendly, sustainable printing. The term sustainable printing might sound like an oxymoron because printing naturally involves substantial energy, paper,…

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