Why Communication is Your #1 Asset in Business

November 22, 2022

The importance and fundamental role of communication skills in business can’t be overstated. While there is a myriad of skills required to be successful, communication firmly stands above the rest. While it can be easy to get caught up in the operations side of things without the skills to create,…

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Giving Back During the Holidays

November 11, 2022

The holiday season is often referred to as the most wonderful time of year. A time centered around the greater good, finding the perfect gift, celebrating with family and friends, spreading joy, and giving to those we appreciate most. Not just for family and friends, but also for the communities…

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Winning Holiday Marketing

October 24, 2022

The holiday season is here! It’s a big time of year for family, friends, and businesses alike. No matter the size of your business, your audience, or your industry, taking advantage of effective holiday marketing can make all the difference in meeting your yearly sales goals. Many companies rely upon…

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It’s Spooky Season, Treat Your Business with These Customer Review Tricks

October 17, 2022

This Halloween officially kicks off the 2022 holiday season and there’s nothing spookier than going into the holiday season without positive customer reviews surrounding your business. You might have heard how valuable word-of-mouth is for business, and if you’re thinking about increasing sales to hit your yearly goals, there’s no…

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Benefits of Multi-Channel Marketing

October 7, 2022

Marketing through multiple channels, or multi-channel marketing, involves the seamless combination of promotional and distribution channels your company uses into a single marketing strategy. Multi-channel marketing not only works to reach more customers but also dramatically benefits the return your company will see from marketing efforts.  A multi-channel approach takes…

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Tips for Creating a Business Name and Logo

September 13, 2022

Starting your own business can be a daunting task. Coming up with an idea, selecting a target audience, finding the funding, and putting it all together can make any startup stressful. Having a great idea and the means to establish your small business won’t guarantee success or early recognition. Making…

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Top Marketing Channels for Your Brand

August 31, 2022

Most people involved in the business world at some level know how important marketing is to reach and sustain business success. So much that global marketing spending is around $1 trillion, proving companies emphasize their marketing efforts, but how should you spend your marketing budget? While marketing budgets are ballooning worldwide,…

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The Value of SEO For Your Business

August 19, 2022

If you ever glanced into some digital marketing techniques, chances are high the term SEO came up. With some light research, you probably found that the term is tied to search engine rankings which you know are essential for being found by potential customers. But what does it stand for,…

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How to Reinforce Your Branding Efforts

August 12, 2022

Your brand is your most important asset. Branding drives your company and sticks with it longer than any product or service you offer. Times change and innovations come about, but your branding keeps your business thriving.  The key is that opinions and perceptions of your branding determine your value in…

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4 Direct Mail Trends to Keep an Eye On

August 4, 2022

Direct Mail Trends Direct mail has played a vital role in marketing efforts for decades. As the internet and other digital innovations have taken steps forward, direct mail has maintained a steady place in the marketing landscape. Especially as more people have continued to work from home post-pandemic, 20-25% of the workforce…

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How Leveraging Data Improves Your Marketing

July 28, 2022

Marketing has taken a fundamental turn since big data came to the forefront of decision-makers’ minds over the years. Successful marketers have now strayed away from gut feelings and experience while turning to their data when thinking about marketing strategy. Marketing managers today must fully understand their target audiences’ needs…

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Does Direct Mail Still Work in a Digital World?

July 21, 2022

As you’re crafting your next marketing campaign, you’ll likely consider plenty of avenues to connect with your desired audience such as email, social media, website, and other digital content. However, with so much digital clutter, you might ask yourself, “is my message standing out from the mass amounts of ads…

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A Client-Centric Approach: An Interview with Kat Jones

July 12, 2022

Kat Jones Interview Capturing clients’ long-term interest in your brand is a challenge in our ultra-competitive world, where brand loyalty is hard to come by. Building the steady, trustworthy relationships with clients necessary for business growth goes beyond selling the initial experience of a product or service. This is where…

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Why Color Matters: Color Psychology

July 7, 2022

If you have ever felt a sense of rejuvenation after walking into an orange room, a feeling of calm when glancing at a blue piece of art, or a notion of relaxation when looking at greenery, you are not imagining it. It is the subconscious work of how various colors…

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Tips For Making Direct Mail Stand Out

June 28, 2022

Consumers are busier today than yesterday and busier tomorrow than today. From the moment their morning alarm wakes them, clients are already scrolling through notifications, emails, and texts. They have barely been awake for a few minutes before dozens of ads have hit their screens. This does not even include…

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