Seamless Integration

Direct Mail Tracking and Real-Time Dashboards

Multiple Channels All-In-One Location

 

How DirectMail+ Works

1. Upload your list. Start with a customer list, a prospect list, or a list we build for you.
2. We clean and match it. Addresses are verified through USPS-certified processing, vacancies are flagged, and missing data is appended.
3. Mail and digital launch together. Your mail piece, emails, social ads, and texts are timed to work as one campaign.
4. Track results live. Watch calls, QR scans, web visits, and leads in your dashboard and your CRM.

Frequently Asked Questions About DirectMail+

What is DirectMail+?

DirectMail+ is Kessler Creative's omnichannel direct mail service. It uses one mailing list to coordinate postal mail with email, social media ads, SMS, and USPS Informed Delivery, and it tracks calls, QR scans, and web visits in real time.

How does DirectMail+ track direct mail results?

DirectMail+ tracks phone calls, scanned QR codes, website visits, and leads in a live dashboard. It also integrates with your existing CRM, so you can connect mail activity to actual leads and sales in one place.

What is omnichannel direct mail?

Omnichannel direct mail pairs a physical mail piece with coordinated digital touchpoints, such as email, social ads, and text messages, all aimed at the same audience. The channels reinforce each other, so recipients see your message more than once.

What is USPS Informed Delivery, and how does DirectMail+ use it?

USPS Informed Delivery lets recipients preview their incoming mail digitally. DirectMail+ can place your campaign in that preview, giving your message an extra impression before the mail piece arrives.

What is identity resolution in direct mail?

Identity resolution matches anonymous website visitors to their postal addresses. With DirectMail+, a high-intent visitor who browsed your site can automatically receive a relevant mail piece at home.

How is DirectMail+ different from traditional direct mail?

Traditional direct mail is hard to measure and runs on its own. DirectMail+ adds address cleaning, coordinated digital channels, and real-time tracking, so mail becomes a measurable part of your wider marketing.

How much does DirectMail+ cost?

Pricing depends on your list size, mail format, postage, and which digital channels you include. [Add a starting price or typical range if you can.] Contact Kessler Creative for a custom quote.