Posts Tagged ‘direct mail’
What is a Creative Strategy?
Picture this- you are contacted by a prospective client who reached out immediately after they saw your mailer. The reason? Your message was potent, imaginative, and resonated with them. Whether you’re a small business owner or part of a large corporation, a well-thought-out and structured marketing strategy can be the difference between success and failure.…
Read MoreQuestions to Ask Yourself When Crafting the Offer
40% of a successful direct mail campaign is “The Offer.” As you’re generating your perfect mailing list, craft an offer that your audience simply cannot refuse. A well-crafted offer can truly make a campaign. Here are some questions to ask yourself when crafting the offer. What’s the plan? Before you even begin, make sure that…
Read MoreTips for Marketing to Seniors
Did you know that senior citizens control more than 70% of disposable income in the United States? In other words, one-third of the nation controls two-thirds of the spending capital. To put it simply, seniors are buying! “The senior segment of the 55-plus demographic is most likely to sit down and read your direct mail piece,” says Holly Amick,…
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