A Formula for a Direct Mail Campaign

Businessman looking at concrete wall with business sketch

What do a sturdy house, a successful business and a direct mail campaign have in common? A good foundation. Marketers and businesses developing their marketing strategies are trying to reach the same goal: a strong ROI. So, where should you start? Try this simple formula for building a complete direct mail campaign. It’s called 40/40/20, where the makeup of your campaign can be built from three basic elements:         The Mailing […]

The Offer: $-Off vs. %-Off


“Get 50% off!” “Get $50 off!” Which offer will be most effective? These two statements seem equally attractive because our consumer’s eyes are trained to locate discounts, deals, and offers. We often wait until we find the best deals available. Discount-based promotions have been used to attract customers since the dawn of business and advertising. There’s no doubt that it works. So. Here’s the question. Which style of discount-based promotion […]

What paper does to communicate about your brand.

Take Your Next Project From Good To Epic The tactile feel of the printed piece unlocks our brains (often unconsciously) and taps directly into our thoughts and emotions. We are all living in a hyper-digital world, in which thousands of marketing messages are being hurled at us (sometimes all at once) with little to no relevance or impact. This means the competitive landscape for our ideal customer’s attention is thick. Forcing […]

5 Mistakes That Will Sink Your Direct Mail Ship


Direct mail campaigns are beautiful vessels that will deliver your company to new and prosperous places. Like a ship’s sails capture the wind and propel it through the water, an effective direct mail piece will propel your campaign and bring your business the benefits of successful direct mail efforts.  However, making these five costly mistakes will doom your direct mail efforts to a watery grave. 1. Outfitting your mailer with poor design Poor design […]

4 Key Tips for Success in Direct Mail Marketing

Envelope Printing

In direct mail marketing, success can be measured in a multitude of ways, depending on the purpose of your campaign. The most important element to keep in mind, like with almost any marketing effort, is the human element. The following tips will shine some light on what will successfully connect you and your business with the recipients of your direct mail campaigns. #1: Know Your Target Audience The first part […]

Choosing Your Mail Method: Targeted or Saturation?


Determining the best “mail method”, or how your direct mail campaign is going to be delivered, is vital to the success of your company’s direct mail efforts. There are two main types of mail methods: targeted and saturation. Understanding the differences between these methods will help you determine which one of these campaign types will provide the best returns for your company. Targeted Direct Mail Targeted direct mail campaigns get their name from the usage of a targeted […]

Direct Mail Works: The Power of Frequency


There are many factors that go into the development and execution of a successful direct mail campaign. The first things that come to mind are the physical, visual elements: type of piece, size of the piece, graphics and design, copy, call-to-action, etc. However, another crucial aspect of a direct mail campaign that can often be overlooked, but never should be, is the frequency of which you send out your piece. […]

How to Take Advantage of Seasonal Marketing


Every season has its advantages for marketing to clients. From the start of a new year, to Summer specials, each season offers the chance to get creative with your marketing. September through January is especially a great time to ramp up your marketing efforts. From Back to School to New Years, there are several holidays that your business should take advantage of because marketing that is in tune with the […]

5 (More!!) Pointers for Creating a Great Business Website


Welcome to the third and final set of our “5 Pointers for Creating a Great Business Website” series! This blog follows up on both our first set of tips as well as our second set of tips that were developed in order to give you an idea of what exactly makes an effective company website. Having created professional websites for our clients, Kessler Creative knows just what it takes to make a great business website. Following these fifteen […]

5 (More) Pointers for Creating a Great Business Website


Welcome to the second set of “5 Pointers for Creating a Great Business Website”! This blog follows up on our first set of tips that seek to give you a little insight into what makes an effective company website. Following these pointers will ensure that your site connects with visitors and drives them to do business with you! 6. Don’t make the design features too complicated. “Less is more”. It is key […]