Features vs. Benefits

Crafting “the sell” is a vital part of designing your direct mail piece. A common tendency when designing the mail piece is to sell the features of the product or service. While this is an informative way to promote a product or service, the features generally do not strike an emotional chord with the customer. To strike an emotional chord, approach your sell with expressing how the product or service […]

The Value Propositions of Direct Mail

Direct mail is far from out of style! Creative designs and innovative technological engagement efforts have set direct mail as a powerful and response-driven strategy. Direct mail can generate response and deliver a higher ROI with a detailed plan and measurable goals in place. Let’s take a quick look at some of the value propositions of direct mail. The Value Propositions Branding Direct mail is a powerful tool to support […]

A Seamless Marketing Campaign

Creating a seamless experience in this highly-distracted world is very important direction for any marketing campaign. Consumers are accustomed to using multiple channels to garner the information they need, and they want to be able to jump between different channels to continue their experience. Marketers have found that print and digital marketing can work symbiotically to create a strong, seamless campaign. Say hello to Omni-Channel Marketing. Check out these 6 […]

Design: The Difference Between Campaign Success and Failure

  Good design matters in business branding. What would McDonald’s be without its golden arches? What would Target be without its signature and simple red target? One of the most crucial parts of your marketing strategy is a cohesive brand that customers instantly recognize by your signage, direct mail, and emails. A strong business brand will continually drive customers through your doors. At Kessler Creative, our Graphic Designers are waiting […]

Questions to Ask Yourself When Crafting the Offer

40% of a successful direct mail campaign is “The Offer.” As you’re generating your perfect mailing list, craft an offer that your audience simply cannot refuse. A well-crafted offer can truly make a campaign. Here are some questions to ask yourself when crafting the offer. What’s the plan? Before you even begin, make sure that you have created a thorough plan regarding what you’ll offer, how it will affect business […]

The Marriage of Mail and Mobile

Marketers and mailers are consistently on the pursuit to find unique and creative ways to drive business. This effort includes a compelling design, interesting shapes or samples. In this highly digital world, mailers have found an innovative way to make a printed piece interact with technology whilst remaining in the mailbox. This is optimum connection. Direct mail can be used in various technologically savvy ways including PURLS, QR Codes, Augmented […]

The Power of Personalized Printing

Have you ever received a personalized piece of mail that had your name included in the content? Perhaps you received a piece of mail from a jewelry store and as part of the design, it said “Hi (your name), don’t you want to stand out from the rest?” Did you spend more time with it because it didn’t quite feel like “junk mail”? That piece of mail is product of […]

6 Tips to Improve Response Rates

6 Tips to Improve Response Rates The objective of print marketing and direct mail is to generate response, which in turn will hopefully lead to customer retention and loyalty. Often, businesses will spend a lot of money on a print marketing campaign and disregard the key drivers for response, resulting in a low ROI. There are some ways to help improve response. Try these out on your next print marketing […]

5 Mistakes That Will Sink Your Direct Mail Ship

Direct mail campaigns are beautiful vessels that will deliver your company to new and prosperous places. Like a ship’s sails capture the wind and propel it through the water, an effective direct mail piece will propel your campaign and bring your business the benefits of successful direct mail efforts.  However, making these five costly mistakes will doom your direct mail efforts to a watery grave. 1. Outfitting your mailer with poor design Poor design […]

5 Suggestions for Writing Copy

All the elements on a piece of direct mail must work together to produce a complete and engaging marketing piece that will call for consumers to act. Writing copy for direct mail is a tricky act, as you only have a few seconds to get the consumer’s attention. Here are 5 tips for writing copy that will complete your piece of direct mail and get consumers to act the way […]