Questions to Ask Yourself When Crafting the Offer

40% of a successful direct mail campaign is “The Offer.” As you’re generating your perfect mailing list, craft an offer that your audience simply cannot refuse. A well-crafted offer can truly make a campaign. Here are some questions to ask yourself when crafting the offer. What’s the plan? Before you even begin, make sure that you have created a thorough plan regarding what you’ll offer, how it will affect business […]

The Marriage of Mail and Mobile

Marketers and mailers are consistently on the pursuit to find unique and creative ways to drive business. This effort includes a compelling design, interesting shapes or samples. In this highly digital world, mailers have found an innovative way to make a printed piece interact with technology whilst remaining in the mailbox. This is optimum connection. Direct mail can be used in various technologically savvy ways including PURLS, QR Codes, Augmented […]

5 Suggestions for Writing Copy

All the elements on a piece of direct mail must work together to produce a complete and engaging marketing piece that will call for consumers to act. Writing copy for direct mail is a tricky act, as you only have a few seconds to get the consumer’s attention. Here are 5 tips for writing copy that will complete your piece of direct mail and get consumers to act the way […]

Color Sells

Color Sells We’ve discussed the 40/40/20 rule, which is a suggested formula for creating campaign success with 40% of your campaign is the data/mailing list, 40% is the offer, and 20% is the creative. Let’s look at a portion of that 20% creative aspect. If the average consumer spends 2-5 seconds with a mail piece before they read further or discard, the creative design of the piece must be compelling […]

A Formula for a Direct Mail Campaign

What do a sturdy house, a successful business and a direct mail campaign have in common? A good foundation. Marketers and businesses developing their marketing strategies are trying to reach the same goal: a strong ROI. So, where should you start? Try this simple formula for building a complete direct mail campaign. It’s called 40/40/20, where the makeup of your campaign can be built from three basic elements:         The Mailing […]

The Offer: $-Off vs. %-Off

“Get 50% off!” “Get $50 off!” Which offer will be most effective? These two statements seem equally attractive because our consumer’s eyes are trained to locate discounts, deals, and offers. We often wait until we find the best deals available. Discount-based promotions have been used to attract customers since the dawn of business and advertising. There’s no doubt that it works. So. Here’s the question. Which style of discount-based promotion […]

What paper does to communicate about your brand.

Take Your Next Project From Good To Epic The tactile feel of the printed piece unlocks our brains (often unconsciously) and taps directly into our thoughts and emotions. We are all living in a hyper-digital world, in which thousands of marketing messages are being hurled at us (sometimes all at once) with little to no relevance or impact. This means the competitive landscape for our ideal customer’s attention is thick. Forcing […]

5 Mistakes That Will Sink Your Direct Mail Ship

Direct mail campaigns are beautiful vessels that will deliver your company to new and prosperous places. Like a ship’s sails capture the wind and propel it through the water, an effective direct mail piece will propel your campaign and bring your business the benefits of successful direct mail efforts.  However, making these five costly mistakes will doom your direct mail efforts to a watery grave. 1. Outfitting your mailer with poor design Poor design […]

4 Key Tips for Success in Direct Mail Marketing

Envelope Printing

In direct mail marketing, success can be measured in a multitude of ways, depending on the purpose of your campaign. The most important element to keep in mind, like with almost any marketing effort, is the human element. The following tips will shine some light on what will successfully connect you and your business with the recipients of your direct mail campaigns. #1: Know Your Target Audience The first part […]

Choosing Your Mail Method: Targeted or Saturation?

Determining the best “mail method”, or how your direct mail campaign is going to be delivered, is vital to the success of your company’s direct mail efforts. There are two main types of mail methods: targeted and saturation. Understanding the differences between these methods will help you determine which one of these campaign types will provide the best returns for your company. Targeted Direct Mail Targeted direct mail campaigns get their name from the usage of a targeted […]