Informed Delivery Expands the Reach of Direct Marketing

Continuing the conversation to help our clients and colleagues gain insight into the benefits of the USPS Informed Delivery program, let’s look into how direct marketers can use the program to add touch points, increase impressions and digitize direct mail campaigns. From our last post, we learned Informed Delivery provides eligible residential U.S. Postal customers with a digital preview of their household’s incoming mail scheduled to arrive soon. Users can view greyscale […]

Informed Delivery – Something New

Have you ever you ever wished there was a camera in your mail box? It’s here! And yes, there’s an app for that… Just when you thought Facebook, Instagram and Snap-Chat are surely the prime candidates for the most pictures taken and posted online daily; not even close. In fact, taking and delivering approximately 410,000,000 new pictures every day, it’s the United States Postal Service. To help our clients and […]

Creating Consistency in an Omni-Channel Marketing Campaign

Marketers recognize the importance of creating a seamless experience for their customers – an experience that allows customers to “jump” from platform to platform and receive the same information while continuing the sales process. The company must present themselves in a trustworthy manner, so the customer knows they are buying from the same place no matter what the platform is. To ensure that the trust is maintained, the company must […]

The Tangible Benefits of Direct Mail

The Tangible Benefits of Direct Mail In this highly digital world, direct mail remains one of the few tangible marketing channels. Due to its physical nature, it has the power to stand out from other marketing channels. Utilize direct mail to its fullest capacity by consulting one of our direct mail experts here at Kessler Creative. Let’s take a look at the tangible benefits direct mail offers. Measurable It may […]

Combining Print and Digital with DDM Ads

Introducing Digital Direct Mail Ads Take your marketing to the next level with DDM Ads. It’s no longer Print vs. Digital… now, it’s Print AND Digital! Are you ready to take your multichannel marketing into 2018? What is Digital Direct Mail (DDM), you ask? This exciting program now enables our direct mail advertisers to reach their intended target audience for immediate response. When combined with a traditional direct mail campaign, DDM can bolster response rates […]

Features vs. Benefits

Crafting “the sell” is a vital part of designing your direct mail piece. A common tendency when designing the mail piece is to sell the features of the product or service. While this is an informative way to promote a product or service, the features generally do not strike an emotional chord with the customer. To strike an emotional chord, approach your sell with expressing how the product or service […]

The Value Propositions of Direct Mail

Direct mail is far from out of style! Creative designs and innovative technological engagement efforts have set direct mail as a powerful and response-driven strategy. Direct mail can generate response and deliver a higher ROI with a detailed plan and measurable goals in place. Let’s take a quick look at some of the value propositions of direct mail. The Value Propositions Branding Direct mail is a powerful tool to support […]

A Seamless Marketing Campaign

Creating a seamless experience in this highly-distracted world is very important direction for any marketing campaign. Consumers are accustomed to using multiple channels to garner the information they need, and they want to be able to jump between different channels to continue their experience. Marketers have found that print and digital marketing can work symbiotically to create a strong, seamless campaign. Say hello to Omni-Channel Marketing. Check out these 6 […]

Design: The Difference Between Campaign Success and Failure

  Good design matters in business branding. What would McDonald’s be without its golden arches? What would Target be without its signature and simple red target? One of the most crucial parts of your marketing strategy is a cohesive brand that customers instantly recognize by your signage, direct mail, and emails. A strong business brand will continually drive customers through your doors. At Kessler Creative, our Graphic Designers are waiting […]

Questions to Ask Yourself When Crafting the Offer

40% of a successful direct mail campaign is “The Offer.” As you’re generating your perfect mailing list, craft an offer that your audience simply cannot refuse. A well-crafted offer can truly make a campaign. Here are some questions to ask yourself when crafting the offer. What’s the plan? Before you even begin, make sure that you have created a thorough plan regarding what you’ll offer, how it will affect business […]