Why Use SMS Text Message Marketing?

mobile-marketingMobility is a fact of life today with cell phones, smart phones, tablets and many other devices delivering telephony support along with rich media resources. Text Message Marketing (SMS) is a great way for businesses to build an ongoing communication with consumers.

95% of text messages are opened within 5 minutes of receipt and consumers are responding to text marketing messages for a variety of reasons:

  • It’s Personal – Text messaging is personal and allows you to reach consumers in the palm of their hand where they can easily respond. Text messaging allows you to build long-term relationships with your customers – loyalty marketing.
  • It’s Immediate – Like twitter and instant messaging, texting allows marketers to communicate with customers instantaneously. In addition, the growth of smart phones equipped with GPS allows merchants to send an offer or promotion via text message when they are in close proximity to the merchant’s brick and mortar store.
  • It’s Measurable – When you send out text messages to your customers you see who responds in real time and auto-responders allow you to respond back instantaneously.
  • It’s New – While text marketing has been around for many years and thousands of companies are marketing to their customers via text messaging, it’s still in its infancy with less than 15% of businesses having adopted text marketing. In the past only large companies could afford text messaging software, but the development of inexpensive DIY web-based SaaS (Software-as-a-Service) platforms has made text messaging affordable for virtually any size business.
Text Message Marketing also offers a great ROI.  The redemption rate of text promotional offers is ten times higher than any other form. For example, a pizza shop with 1,000 customers in their opt-in loyalty database can send a promotional offer for around $30 resulting in between 30 and 70 customers redeeming the promotional offer generating between $300 and $700 in sales. There is no other advertising medium available that can generate that kind of return on investment.