What paper does to communicate about your brand.
Take Your Next Project From Good To Epic
The tactile feel of the printed piece unlocks our brains (often unconsciously) and taps directly into our thoughts and emotions. We are all living in a hyper-digital world, in which thousands of marketing messages are being hurled at us (sometimes all at once) with little to no relevance or impact. This means the competitive landscape for our ideal customer’s attention is thick. Forcing all of us to “REthink” how we can better communicate and connect with them more effectively. When you need to connect, paper matters. When you need to make an impression, paper is essential. It even has secret cognition messages, for example, physical weight translates to importance and stability, surface texture translates to substance and authenticity and physical warmth to emotional warmth. Haptic science has already validated how paper characteristics affect product judgment. Before we read an email on our iPad or pick out a postcard from the mailbox – touch communicates. We all have experienced this – it’s simple science.Pairing your message with the right substrate material is critical. Ensuring that you stay on-message with the materials selected. For instance,
Pairing your message with the right substrate material is critical. Ensuring that you stay on-message with the materials selected. For instance, paper that is uncoated provides you with maximum control of your communication, able to stimulate feelings of ruggedness, smoothness, sleekness, and even luxury. Certain types of textured paper can evoke the brand’s mission to be eco-friendly or rustic chic. Incorporating contrast texture can elevate your message to amazing heights, it also can help you to engage in new and exciting ways with your audience, simply through touch. Utilizing texture effectively will also enhance your imagery helping to “REdefine” how your audience behaves to your marketing communication.
Paper provides endless possibilities to brands searching for both creative and effective methods to better communicate and increase their return on investment.
At Kessler Creative, we use time-tested strategies to help you get the most out of your campaign efforts we work with you to match your unique character with the texture that best represents the essence of your brand. To learn more about how you can make paper speak for your brand, please contact us 866-775-8035.