Top Mailing Hacks to Separate Your Brand
In today’s digital age, it can be easy to forget how effective direct mail is and its role in making your business more profitable. Kessler Creative has pushed the barriers of direct mail for over 15 years, constantly innovating and reducing stress on our clients. Even with our expertise and market knowledge making life easier, there are still some hacks you can implement into your design that will separate your marketing mail from the competition.
Include an Offer
Promotions, coupons, and discounts entice customers to give you a call or visit your website at a minimum. The whole point of a marketing campaign is to get your foot in the door, then you can work your sales magic to close a lead. Including an offer such as a free trial or percentage off a product or service with a targeted mailer makes for an even more effective combo.
Use Targeted Lists
Targeted lists from Kessler Creative offer many advantages over every-door direct mail campaigns. You’re wasting money and effort if you are sending your ads out to people who, based on demographic information, would be automatically not interested in what you offer. There are many ways to target from age, income, gender, location, how many children, pets, type of cars, etc. It’s truly mind-boggling the possibilities of targeted lists.
Self-mailers are defined as mailers without envelopes. This removes the extra step of opening the envelope and allows the recipient to view all your card elements right away. Even a few more seconds with your piece in a customer’s hand can be the difference between receiving a phone call or a website visit. Self-mailers also save you money as the production process is more streamlined and more straightforward.
Whether you have a design in mind or want our award-winning design team to create one tailored for you, Kessler is here to evaluate your next direct marketing campaign by leveraging the benefits of direct mail. Contact us to find out how!