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Perfecting the Call to Action

Learn More. Click Here. Add To Cart. How do these phrases make you feel? Do they make you want to click on a button or link? If you answered yes, they are doing their job effectively! With the right message, these phrases urge you to take action — whether that’s to get more information about your product/service or hopefully make a purchase!

What is a Call to Action?

A call to action, also referred to as a CTA, is a digital marketing strategy used to get visitors to take a desired action—like buying a product or subscribing to a newsletter. It’s created as a short piece of content that directs an online audience to click a link. When they do, they arrive at a landing page where they can learn more about the brand and/or make a purchase. CTAs often appear as a pop-up box, banner, or clickable button on a website.

What Makes a Good Call to Action?

In simple words, a good CTA is one that offers good returns; also known as conversion rates. The main goal is to increase the number of people performing your desired action. The language you use to craft your CTA will determine your level of engagement. However, remember that the average conversion rate for a call-to-action element is only 4.23% across all industries.

A good CTA is clear and generates curiosity. It must deliver what you promise without wasting time. For example, if you ask audience to click to “download our Newsletter” the link should take them directly to that Newsletter and not anywhere else. Creating the perfect CTA can be tough! The goal is to ask your audience to do something without coming off too pushy, which can be a difficult line to walk.

Here are a few important tips that can help you perfect your Call-to-Action!

These include:

  • Use power words
  • Foster curiosity and anticipation
  • Make it stand out
  • Create urgency
  • Be direct
  • Use action words
  • Personalize it
  • Make it easy
  • Keep it short

Continually test new strategies in order to optimize your results. It’s the best way to make sure your call-to-action drives the response you want – and the results your business needs. If you need help perfecting your CTA, get in touch with our marketing experts today