Political-4

Non-Profit Mailer

Kessler Creative is an industry leader in mailing services with an amazing track record of providing non-profit organizations with valuable direct mail services. If your organization is exploring the use of fundraising postcards or other mailers, we're here to help.

Read More

Fundraising Postcards

Fundraising postcards are simple, cost-efficient, and effective: Such are the three defining features of a successful non-profit fundraising effort.

Postcards elicit high visibility, given that there’s no envelope involved. As such, recipients are more likely to glance at and ultimately read your message. Many organizations also appreciate that postcards are highly brandable as well, able to be customized with the perfect logo or graphic that represents your non-profit.

All of these benefits are enough reasons to use postcards in your next direct mail campaign, but here’s one more: The bulk postage rates for postcards are much less expensive than other direct mailers.

Uses for Non-Profit Postcards

At Kessler Creative, we’ve had the opportunity to see non-profit organizations put their creativity to work by using postcards. Here are just a few ideas we can propose to you:

  • Direct donation solicitation
  • Invitations to fundraising events
  • Volunteer recruitment
  • Thank you cards
  • Initiative announcements
  • Quarterly updates

Non-profit postcards are perfect for communicating brief messages with a lot of impact in tow, and they’re also easy to hang on a bulletin board or magnet to your fridge, making them ideal for reaching out with information on upcoming events.

These inexpensive, colorful, high-quality mailers make for a perfect addition to your outreach efforts.

Fundraising Mailers

Postcards are handy, but you may sometimes need a bit more room for your message.

That’s why we offer a variety of non-profit mailers for your organization. We have a product that is ideal for your direct mail outreach campaign.

However, there’s more to fundraising than sending out mailers, so we also help our clients with the following:

  • Not-for-profit direct mail campaign management
  • Design and content
  • Audience targeting
  • Printing
  • Sorting and delivery

Non-profit agencies partner with us because they know direct mail works and because they can count on us to get more out of every direct mail campaign.

Tips and Uses for Fundraising Mailers

Let Kessler Creative partner with your organization to make your direct mail fundraising campaigns better than ever. Here are some tips and use cases:

  • Combine a successful impact report with a fundraising campaign
  • Make your volunteers and recipients the stars by featuring them in mailers
  • Invest time in audience targeting
  • Send personalized letters to donors with donation envelopes
  • Make copy easy to read
  • Direct mail information about services and events to communities you assist
  • Share success stories
  • Send tear-off mailers to make donating easy
  • Lead with a catchy hook and end with a powerful call to action

If you’d like help with your mailers, we offer comprehensive design services for non-profit organizations.

Types of Non-Profit Mailers

We offer a wide selection of mailers for any and all of your campaigns, so choose what works best for your goals and budget. Our team is always available to answer your questions and help you understand the benefits of each mailer.
If you work with us to print your non-profit mailers, you can choose from :

A self-mailer refers to any form of direct mail that doesn’t require an envelope. The postage and address information is printed directly on the mailer, and they are then folded and held together with tape or adhesive for delivery. Flyers, brochures, and newsletters can all be printed and bound as self-mailers.

Postcards are flat mailers printed on card stock. These high-gloss mailers are available in three different sizes. While 4.5 x 6” is the smallest, a non-profit mailer can also be ordered in the following sizes:

  • 6 x 9” Standard
  • 6 x 11” Jumbo
  • 9 x 12” Extra Large

Choose the right postcard for your campaign, and make sure you keep your messaging and budget in mind. We’re happy to help you estimate your costs, including those of printing and postage.

Many forms of marketing communications are contained and mailed within an envelope. These are useful for longer messages, direct appeals, and other items that may require some degree of privacy.

You work hard to create direct mail creatives for your target audiences, but you may wonder if you could increase your return on investment by improving your chances of connecting with prospective donors and volunteers. You can do that with digital direct mail.

Your options include:

  • Marketing via USPS Informed Delivery Digest Emails
  • Using IP Data to locate prospects and send personalized mailers
  • Retarget donors who haven’t completed the giving process online
  • Sending newsletters and other materials as attachments to marketing emails

Ultimately, digital direct mail can reduce waste and help you reach a better-qualified audience for your non-profit.

Direct Mail Works for Non-Profits

You may hesitate with direct mail at first, questioning whether, in an increasingly digital world, direct mail has a place in non-profit marketing. The answer is an absolute yes: Everything about direct mail makes it ideal for fundraising.

Political-4-2

  • It Appeals to a Wide Audience

    People often see direct mail as something that appeals to older audiences. Though that’s mostly true, there is emerging evidence that Millennials and Gen-Z respond strongly to printed mailers as well.

  • It’s Memorable

    People are more likely to recall information they receive via printed materials, so if you have stories to share with your target audience, it’s something to keep in mind.

  • Direct Mail Has a High Response Rate

    Direct mail response rates are often higher than email marketing. Additionally, even when recipients don’t answer your call for donations or other help, you increase brand awareness simply by having your mailer seen by its recipient.

  • Direct Mail Creates an Emotional Response

    People trust direct mail, and it manages to evoke feelings of nostalgia. It would be difficult to describe two better feelings to tap into when you need your audience to respond to your non-profit direct mail marketing campaign.

    Stories and appeals that may not move recipients in digital format might tap into their generous spirit when they’re read from a tangible object.

Who We Serve

Though the non-profit sector is very broad, we happily serve organizations that benefit communities with a range of services, including:

Read More

  • Youth organizations
  • Faith-based organizations
  • Conservation groups
  • Healthcare organizations
  • Advocacy groups
  • Hunger prevention
  • Housing agencies
  • Schools and daycare centers
  • Veterans Groups
  • Alumni Associations
  • Scout Troops

Kessler Creative is proud to provide direct mail services, such as non-profit postcards, to organizations that truly help people in need.

Non-Profit Digital Campaign Integration

Non-profit mailers are just the beginning. While we proudly sing the praises of direct mail, we also understand the power of digital marketing. Both of these are valuable to any non-profit organization’s outreach and fundraising efforts, so we integrate both with our powerful digital marketing platform, allowing us to:

  • Maintain consistent messaging across multiple channels
  • Properly attribute online conversions to direct mail efforts
  • Maximize reach with postal mail, social media, and emails
  • Ensure unified branding
  • Offer potential donors or volunteers multiple ways to answer your call to action

Imagine your non-profit mailers going out with a QR code that allows potential donors to sign up for a monthly giving program. They simply scan the code with their phone to visit a custom landing page to give.

Not only is that convenient for them, but it also gives you access to customer data for future campaigns while helping you attribute that donation to your direct mail campaign. Going forward, each campaign will be better targeted and more effective, creating better ROI and giving you more time and resources for helping others.

Let Us Boost Your Fundraising Efforts

Fundraising mailers work. With the help of our direct mail marketing services for non-profits, your organization can achieve more donations, better community engagement, increased volunteerism, and more for your community.

We are proud to serve Jacksonville, Florida, but are also happy to provide direct mail and digital marketing solutions to not-for-profit organizations across the United States.

Let our team assist you with every aspect of your direct mail campaigns, including mailer design, printing, and delivery to your target audience. We’re available to answer your questions, show you samples of your work, or provide you with a free quote. Contact us and let us know how we can help.