8 Seconds Later: Do You Have Their Attention?

July 31, 2014

Keep Their Attention For More Than 8 Seconds Your visual and written message must catch the reader quickly With direct mail, you have only six to eight seconds (yes seconds!) to grab your reader’s attention. Your design must get the reader to take notice quickly. Is it relevant, colorful, and…

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Testing 1…2…3

July 28, 2014

Direct mail marketing can at times include some guesswork on your part. Where should it go and who should it go to? What should it say? What day should it be mailed out? With direct mail, the answers to these questions may not be the same for everyone but there…

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4 Reasons People Respond to Direct Mail

July 24, 2014

Why People Respond To Direct Mail You are getting ready to send out your first direct mail campaign – what do you do to get people to respond?  Instead of wasting your time rewording the 4th sentence on the back of your postcard or picking out the perfect shade of…

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What’s to Love About Direct Mail?

July 21, 2014

Let’s talk about the reasons to love direct mail!  We feel pretty strong about it and the main reason we love it so much is because we see it work.  We not only work with customers every day to help grow their businesses with direct mail but we also use direct…

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Be Your Customer

July 14, 2014

Trying to decide if your direct mail efforts will work? Maybe you’ve come up with a postcard design and offer but aren’t sure if it will definitely get your phones ringing. What can you do to be sure? Start by becoming your customer. Take a step back from your marketing…

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Summer Marketing Ideas

July 10, 2014

Summer is finally here! Along with the warm temperatures, Summer also brings ways to creatively market to your clients and increase sales. Even if your business does not offer summer-themed products there are still ways to take advantage of these Summer months. 1. SMS Campaign Summer is the perfect time…

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What is Multi-Touch Marketing?

July 8, 2014

Multi-touch campaigns reach your target with a consistent message in a variety of formats to reinforce your brand and message. With a Multi-touch campaign you can maximize effectiveness by reaching out to prospects in a variety of ways at one time. One example would be to start with a postcard…

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The Rule of 7

June 30, 2014

In the marketing world there is a rule of thumb that says until a recipient has seen your message at least 7 times, they won’t even realize you exist. This is called The Rule of 7. Certainly there are some exceptions to this rule but the basic premise is true. Most…

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Are You Throwing Your Marketing Dollars Out the Window?

June 27, 2014

If you own a swimming pool supply company why would you spend even a penny on those who don’t own a pool? If you are not using direct mail marketing you could be spending up to 90% of your marketing dollars on people who will never need or want your product and services. Ask…

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Is Your Company Built to Last?

June 20, 2014

This is a tough question especially in tough times. We all know that everyone’s budget has been cut and every business is looking for a way to spend their money in the most profitable way possible. So the question is: How do I as a small business owner build a…

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How to Make Your Business Stand Out

June 17, 2014

When sending out a direct mail campaign, how can you be sure that your business will catch the attention of the person receiving your mail? How can you stand out among other companies that are similar to yours? Start by focusing on what makes you different! Make your business stand…

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How to Create the Perfect Offer

June 10, 2014

When sending out a direct mail campaign, coming up with just the right offer can be tricky. You want to offer something significant so people will be attracted but at the same time not give away too much so that you end up losing money. There is also the aspect…

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Targeted Mailing Lists vs. Saturation

June 10, 2014

Targeted and Saturation mailing lists both save you money on traditional first class postage but which type of mailing list would get your business better results? Which mailing list would reach the customers you want to reach? There are a lot of specifications for each type of mailing list and…

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MuckFest MS 2014 benefits National Multiple Sclerosis Society

June 9, 2014
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Find Your Perfect Customer

March 14, 2014

If you are going to spend money on a direct mail campaign you want to make sure that you send it to the right people. Having a mailing list that is targeted to the right customer is crucial in the success of your marketing campaign. Maybe you are unsure of…

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