The Kessler Blog

5 Suggestions for Writing Copy

June 20, 2017

5 Tips For Creating Great Copy All the elements on a piece of direct mail must work together to produce a complete and engaging marketing piece that will call for consumers to act. Writing copy for direct mail is a tricky act, as you only have a few seconds to…

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Color Sells

May 23, 2017

Color Sells We’ve discussed the 40/40/20 rule, which is a suggested formula for creating campaign success with 40% of your campaign is the data/mailing list, 40% is the offer, and 20% is the creative. Let’s look at a portion of that 20% creative aspect. If the average consumer spends 2-5…

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A Formula for a Direct Mail Campaign

April 25, 2017

What do a sturdy house, a successful business and a direct mail campaign have in common? A good foundation. Marketers and businesses developing their marketing strategies are trying to reach the same goal: a strong ROI. So, where should you start? Try this simple formula for building a complete direct…

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The Offer: $-Off vs. %-Off

March 22, 2017

“Get 50% off!” “Get $50 off!” Which offer will be most effective? These two statements seem equally attractive because our consumer’s eyes are trained to locate discounts, deals, and offers. We often wait until we find the best deals available. Discount-based promotions have been used to attract customers since the…

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What paper does to communicate about your brand.

February 23, 2017

Take Your Next Project From Good To Epic The tactile feel of the printed piece unlocks our brains (often unconsciously) and taps directly into our thoughts and emotions. We are all living in a hyper-digital world, in which thousands of marketing messages are being hurled at us (sometimes all at…

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4 Key Tips for Success in Direct Mail Marketing

January 13, 2017

Tips For Direct Mail Success In direct mail marketing, success can be measured in a multitude of ways, depending on the purpose of your campaign. The most important element to keep in mind, like with almost any marketing effort, is the human element. The following tips will shine some light…

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Choosing Your Mail Method: Targeted or Saturation?

November 15, 2016

Determining the best “mail method”, or how your direct mail campaign is going to be delivered, is vital to the success of your company’s direct mail efforts. There are two main types of mail methods: targeted and saturation. Understanding the differences between these methods will help you determine which one of these campaign types will…

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Direct Mail Works: The Power of Frequency

August 31, 2016

There are many factors that go into the development and execution of a successful direct mail marketing campaign. The first things that come to mind are the physical, visual elements: type of piece, size of the piece, graphics and design, copy, call-to-action, etc. However, another crucial aspect of a direct…

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How to Take Advantage of Seasonal Marketing

March 14, 2016

Every season has its advantages for marketing to clients. From the start of a new year, to Summer specials, each season offers the chance to get creative with your marketing. September through January is especially a great time to ramp up your marketing efforts. From Back to School to New…

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5 (More!!) Pointers for Creating a Great Business Website

March 9, 2016

5 Things That Make Your Website Great Welcome to the third and final set of our “5 Pointers for Creating a Great Business Website” series! This blog follows up on both our first set of tips as well as our second set of tips that were developed in order to give you an idea of what…

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5 (More) Pointers for Creating a Great Business Website

January 4, 2016

Welcome to the second set of “5 Pointers for Creating a Great Business Website”! This blog follows up on our first set of tips that seek to give you a little insight into what makes an effective company website. Following these pointers will ensure that your site connects with visitors and drives…

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5 Pointers for Creating a Great Business Website

December 16, 2015

Ideas to Make Your Website Great In this ever-advancing digital age, having a professional website for your business is essentially a must-have. The capability for both potential and existing clients to interact with your company on the web is an invaluable resource that, when done properly, is irreplaceable. Kessler Creative’s capabilities…

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Still Powerful, Still Relevant: Direct Mail

October 22, 2015

In a digital world powered by electricity, how can direct mail, made of only paper, have enough power to survive? We will elaborate on just a few of the reasons, but what is key to note is that they are all based on one common factor: direct mail will always have…

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Effective Copy: Direct Mail’s Backbone

September 9, 2015

Graphics and design are extremely, extremely important to the success of a direct mail campaign. However, the written word is an aspect of direct mail that can never be overlooked. Without well-written copy to deliver your campaign’s message, the accompanying graphics will fall utterly flat. While it is true that…

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Top 3 Again: Kessler Creative at the Top for 2nd Year Straight

August 31, 2015

Kessler Creative has again been ranked in the top three in Jacksonville Business Journal’s annual Marketing & Advertising “The List” for 2015! This well-deserved recognition displays how people understand that we offer more to our clients than just our nationally recognized direct mail abilities. Our marketing services are always evolving and we continue to successfully provide clients…

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