How to Create the Perfect Offer

June 10, 2014

When sending out a direct mail campaign, coming up with just the right offer can be tricky. You want to offer something significant so people will be attracted but at the same time not give away too much so that you end up losing money. There is also the aspect…

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Targeted Mailing Lists vs. Saturation

June 10, 2014

Targeted and Saturation mailing lists both save you money on traditional first class postage but which type of mailing list would get your business better results? Which mailing list would reach the customers you want to reach? There are a lot of specifications for each type of mailing list and…

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MuckFest MS 2014 benefits National Multiple Sclerosis Society

June 9, 2014
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Find Your Perfect Customer

March 14, 2014

If you are going to spend money on a direct mail campaign you want to make sure that you send it to the right people. Having a mailing list that is targeted to the right customer is crucial in the success of your marketing campaign. Maybe you are unsure of…

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Direct Mail Checklist

March 14, 2014

Ready to start your direct mail campaign but want to make sure you don’t forget any of the important details? Below is a checklist of some of the most important things you need to know before, during and after your direct mail campaign.  At Kessler Creative you are not on…

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Tracking Your Direct Marketing Campaign

March 14, 2014

Improving future campaigns depend on tracking this one If you run really fast you’ll end up out of breath, but that’s all you’ll know. You won’t know how fast you ran. You certainly won’t know if you ran faster than you did the last time. You won’t know whether your…

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Fourth Quarter Meeting 2013 – Christmas Edition

January 9, 2014
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