How to Build and Maintain an Effective Email List

August 14, 2014

Email marketing is a great way to stay in touch with your clients and keep them informed of news and special offers. It is cost effective and offers one of the highest ROI. But for an email campaign to be effective, there has to be an up to date email…

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Sell Your Solution

August 11, 2014

For businesses, there can be a temptation to saturate your marketing efforts with information about your company and all of the qualifications your business has. While this is not always a bad thing, most people just want to know how your product or service can be a help to them.…

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Why Use SMS Text Message Marketing?

August 7, 2014

Mobility is a fact of life today with cell phones, smart phones, tablets and many other devices delivering telephony support along with rich media resources. Text Message Marketing (SMS) is a great way for businesses to build an ongoing communication with consumers. 95% of text messages are opened within 5…

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Tips for Marketing to Seniors

August 4, 2014

Did you know that senior citizens control more than 70% of disposable income in the United States? In other words, one-third of the nation controls two-thirds of the spending capital. To put it simply, seniors are buying! “The senior segment of the 55-plus demographic is most likely to sit down and read your…

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8 Seconds Later: Do You Have Their Attention?

July 31, 2014

Your visual and written message must catch the reader quickly With direct mail, you have only six to eight seconds (yes seconds!) to grab your reader’s attention. Your design must get the reader to take notice quickly. Is it relevant, colorful, and creative? Does it project your image and product…

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Testing 1…2…3

July 28, 2014

Direct mail marketing can at times include some guesswork on your part. Where should it go and who should it go to? What should it say? What day should it be mailed out? With direct mail, the answers to these questions may not be the same for everyone but there…

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4 Reasons People Respond to Direct Mail

July 24, 2014

You are getting ready to send out your first direct mail campaign – what do you do to get people to respond?  Instead of wasting your time rewording the 4th sentence on the back of your postcard or picking out the perfect shade of purple for your background color, spend…

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What’s to Love About Direct Mail?

July 21, 2014

Let’s talk about the reasons to love direct mail!  We feel pretty strong about it and the main reason we love it so much is because we see it work.  We not only work with customers every day to help grow their businesses with direct mail but we also use direct…

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Be Your Customer

July 14, 2014

Trying to decide if your direct mail efforts will work? Maybe you’ve come up with a postcard design and offer but aren’t sure if it will definitely get your phones ringing. What can you do to be sure? Start by becoming your customer. Take a step back from your marketing…

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Summer Marketing Ideas

July 10, 2014

Summer is finally here! Along with the warm temperatures, Summer also brings ways to creatively market to your clients and increase sales. Even if your business does not offer summer-themed products there are still ways to take advantage of these Summer months. 1. SMS Campaign Summer is the perfect time…

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What is Multi-Touch Marketing?

July 8, 2014

Multi-touch campaigns reach your target with a consistent message in a variety of formats to reinforce your brand and message. With a Multi-touch campaign you can maximize effectiveness by reaching out to prospects in a variety of ways at one time. One example would be to start with a postcard…

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The Rule of 7

June 30, 2014

In the marketing world there is a rule of thumb that says until a recipient has seen your message at least 7 times, they won’t even realize you exist. This is called The Rule of 7. Certainly there are some exceptions to this rule but the basic premise is true. Most…

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Are You Throwing Your Marketing Dollars Out the Window?

June 27, 2014

If you own a swimming pool supply company why would you spend even a penny on those who don’t own a pool? If you are not using direct mail marketing you could be spending up to 90% of your marketing dollars on people who will never need or want your product and services. Ask…

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Is Your Company Built to Last?

June 20, 2014

This is a tough question especially in tough times. We all know that everyone’s budget has been cut and every business is looking for a way to spend their money in the most profitable way possible. So the question is: How do I as a small business owner build a…

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How to Make Your Business Stand Out

June 17, 2014

When sending out a direct mail campaign, how can you be sure that your business will catch the attention of the person receiving your mail? How can you stand out among other companies that are similar to yours? Start by focusing on what makes you different! Make your business stand…

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