The Kessler Blog

Tips For Making Direct Mail Stand Out

June 28, 2022

Consumers are busier today than yesterday and busier tomorrow than today. From the moment their morning alarm wakes them, clients are already scrolling through notifications, emails, and texts. They have barely been awake for a few minutes before dozens of ads have hit their screens. This does not even include…

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Using Direct Mail to Reach Voters

June 16, 2022

Political campaigns are among the toughest marketing strategies to construct. Not only are you working to persuade voters that what you stand for and what you plan to do is more enticing than your opponents, but you also must find a connection with the right individuals while building trust that…

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The Brain Behind the Brawn: An Interview with Operations Manager Dee Emery

June 6, 2022

Managing operations at any business is a task only the right-minded individual can truly be successful at. Operations Managers are given rigorous tasks with the expectation that procedures and end products will exceed quality standards while maintaining and beating deadlines. Processes must be kept effective and efficient, and innovation is…

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Conquering the World of Digital Oversaturation

May 18, 2022

When the World Wide Web released in the 1990’s, the entire world and how its businesses operated significantly changed. The internet created new industries and revolutionized existing ones. This new digital realm brought an endless new audience to the fingertips of business and leisure, and these businesses knew that they…

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Putting Security First in a Data Driven World

May 9, 2022

What We are Discussing Any business that has a digital footprint is likely to deal with consumer data at some level which involves personal information. This consumer data can take many forms, each having different methods for handling and securing. While large corporations have an abundance of resources to deal…

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How to Elevate Your Print Marketing with Personalization

April 1, 2022

In a world driven by the digital realm, print marketing has proven to remain as one of the most effective ways to connect with target audiences. 82% of customers trust print ads the most when making purchase decisions according to FinanceOnline. One question you might be asking yourself is how…

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IP Targeting: The Internet’s Direct Mail

March 28, 2022

What is IP Targeting? IP targeting is a high-tech, smart digital marketing tool for delivering virtual content that is a great way to enhance your direct marketing campaign with Kessler Creative. It works by using IP addresses, which are found across every wi-fi network, to differentiate and filter for a…

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A Letter to Our Clients: Happy International Client’s Day

March 18, 2022

Kessler Creative has been providing direct marketing services to businesses nationwide for over 15 years, all the while building lasting relationships with clients who we consider family. This International Client’s Day, we’d like to let you know how much your business truly means to us. To put it simply, Kessler…

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#Breakthebias, a Kessler Story

March 11, 2022

At Kessler Creative, we are committed to promoting inclusion in the workplace and advocating for women’s rights. While one day is not enough to celebrate women and their achievements, we observe International Women’s Day each year to remind ourselves of how far women have come, and what else needs to…

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Dedicated to the Data: An Interview

February 18, 2022

Today’s world is data driven. It is very difficult if not impossible to make meaningful decisions and enjoy quality results if data containing various precarious details about daily operations isn’t managed properly. Direct mail requires tedious data sorting and tracking to ensure a finished products arrives on time, to the…

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Direct Mail: The Love Letter of Marketing

February 16, 2022

In today’s ever-expanding digital age, businesses are having to adapt quickly to keep up with current trends and practices for marketing to their consumer audiences. While the influx of digital ads, social media, and e-blasts have been significant, direct-mail is still a large player. You might be asking yourself; how…

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Direct Mail and Politics

January 24, 2022

Get Your Message to Voters Political Mail is an easy way to promote candidates and get messages to voters. Flyers, brochures, letters, and postcards are cost-effective, memorable ways to send political direct mail to your target audience. If recent elections have taught us anything, it’s that the political environment is…

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Reach Your Audience with a Targeted Direct Mailing List

January 21, 2022

The mailing list is one of the most important aspects of any direct mail campaign. Get your message in front of the right audience, and you’ve won half the battle. Send your message to the wrong people, and your campaign can take a turn for the worst. Targeted mailing lists…

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Being Thankful in the Workplace

November 24, 2021

With the Thanksgiving holiday fast approaching, now is the time to recognize all that we are thankful for. Being thankful, however, is not only important during this festive season, but also plays a powerful role in the workplace! While showing gratitude in the workplace has been proven to boost individual…

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Paper Prices Continue to Rise

November 4, 2021

The pandemic has caused dramatic shifts in operating patterns within the paper industry. This has produced fluctuations in pulp and paper supply/demand, and recurring price increases. While manufacturers and distributors have absorbed some of this increase, prices for paper products that use pulp have risen 7 to 15 percent across…

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