Low Cost – High Impact Small Business Marketing

September 7, 2018

When it comes to making a strong impact, postcard marketing remains one of the most reliable and versatile ways to advertise your business’s products or services. Cost vs. Results Looking at the field of marketing channels available for today’s small businesses, postcards can be a hidden gem when it comes…

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They’re Coming: Are You Ready for Psychographics?

August 27, 2018

Written by: Heidi Tolliver-Walker – Published: August 15, 2018 Re-posted with permission: USPS Library’s Business Trends & Insights Digest Just when printers and MSPs are becoming more comfortable with more detailed demographic targeting, the use of psychographic targeting is growing. Are you ready? Here are two television ads. How do they make you…

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Resurgence: Postcard Advertising

August 16, 2018

    Marketer’s today place considerable emphasis on digital marketing initiatives and often, traditional yet proven methods become forgotten in the mix. This has had an interesting effect on some traditional acquisition channels. As an example, direct mail postcards are much more effective today than just a few years ago.…

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Kessler Creative is Proud to Support HopeNow

August 8, 2018

  More than 9,500 children crowded into the Amway Center Concourse on Sunday, July 29th, for Central Florida’s biggest back-to-school event. Many of Orange County’s school-aged children live in poverty and the HopeNow Foundation annual event is a great opportunity for all kids to feel good about themselves on the…

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Kessler Creative Recognized with Nine Florida Print Awards

July 23, 2018

On the evening of Saturday, July 20, the Printing Association of Florida (PAF), hosted the 31st Annual Florida Print Awards program.  Executives from more than 100-member companies attended to celebrate the best in Florida print media and printing services during the annually-held program which was held at the Wyndham Grand…

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Marketing Tips for Political Campaigning

July 19, 2018

  Is your team building a winning political campaign for the 2018 Mid-Term Elections? Let’s look at several tips for building a strong campaign strategy for your candidate. Do Your Research: Provide adequate time and research to understand the playing field on which your campaign is figuratively walking. Who are…

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Video: Re-Imagine What Mail Can Do

July 10, 2018

The time has come. Mail is primed to help to improve the customer experience and drive your business forward. See how the latest innovations from the U.S. Postal Service give you the tools you need to deliver more delight to your customers. Informed Delivery is an amazing new tool for both…

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We’re Hiring Motivated Candidates

July 9, 2018

Kessler Creative, a fast-growing marketing and direct mail company located in the Mandarin area of Jacksonville, Florida, is seeking to fill the positions listed below. If you’re looking for an opportunity to work in the exciting print and digital advertising industry with a leader in creative sales and marketing, consider…

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Successful Real Estate Executives Benefit from EDDM

July 3, 2018

Anyone with a product or service to sell is consistently looking for the best way to promote their business and the goods they sell. The real estate business is no different. Most successful real estate brokers and agents alike, already know the best secret for effective marketing.  Through extensive trial…

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Jax for Javi Reception held June 28 in Mandarin

June 29, 2018

Kessler Creative played host to a gathering of Northeast Florida business owners and community leaders last evening in support of a long-time Kessler Creative customer, Javier Manjarres. Javi, as he’s known to family and friends is a 2018 Republican Candidate for Florida’s 22nd Congressional District of The United States House of…

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Print Evolution Offers New Opportunities for Advertisers

June 14, 2018

Today’s printing industry is quickly evolving and is no longer segmented as it was just a few years ago. Signage or sign printing is no longer the scope only of sign companies any more than direct marketing programs are only for commercial printers. These days, variation is the key to…

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4 Tips for Using Deadlines to Increase Consumer Response

June 7, 2018

Have you ever received a mail piece that gave you no reason to act immediately? Where did that mail piece end up? Without a sense of urgency or a deadline, your consumers virtually have no reason to act on your offer, leaving your response rates in the trash can with…

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Informed Delivery Expands the Reach of Direct Marketing

May 25, 2018

Continuing the conversation to help our clients and colleagues gain insight into the benefits of the USPS Informed Delivery program, let’s look into how direct marketers can use the program to add touch points, increase impressions and digitize direct mail campaigns. From our last post, we learned Informed Delivery provides eligible residential…

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Informed Delivery – Something New

May 24, 2018

Have you ever you ever wished there was a camera in your mail box? It’s here! And yes, there’s an app for that… Just when you thought Facebook, Instagram and Snap-Chat are surely the prime candidates for the most pictures taken and posted online daily; not even close. In fact,…

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USPS Honors Kessler Creative at NPF

May 16, 2018

The United States Postal Service recently honored Kessler Creative at the National Postal Forum, held in San Antonio, Texas May 6-9, 2018. As one of fourteen award winners nationwide for innovation and industry best practices, the Mailing Innovation and Digital Award recognizes companies which have disrupted the mailing landscape and created innovative…

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