The Kessler Blog

Marketing in Finance and Accounting

February 6, 2023

We are fresh into 2023, which means tax season is fast approaching, and all the financial planning and accounting that comes with it. Now makes for the perfect time to enhance your direct marketing strategy if you are in one of these industries to gain more clients for the season.…

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A/B Testing Guide

February 6, 2023

A/B testing compares two versions of something to figure out which performs better. This testing method helps marketers with questions like, “What is most likely to make people visit my website? Or buy our product?” It’s used to evaluate everything from website design to email blast headlines. In A/B testing,…

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Data Analytics 101

January 13, 2023

Ever since the digital age of business arrived, data analytics has come to the forefront of decision-makers’ minds everywhere. Companies of all sizes and industries are turning to analytics to make informed decisions not only for marketing but also for other areas of business such as operations, production, human resources,…

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2023 Marketing Trends

December 19, 2022

Whether you’re a seasoned professional or new to your industry, it’s crucial to incorporate the latest marketing trends into your strategy to stay competitive and relevant in today’s dynamic marketplace. What consumers want, need, and expect from brands today looks nowhere near like what it did five years ago. Here…

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How to Perform a Case Study

December 6, 2022

One of the main interests of business owners is finding ways to prove what they offer is superior compared to the competition based on the results their products render customers. It’s not a surprise in the business world that you must first earn a level of trust with a prospective…

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Why Communication is Your #1 Asset in Business

November 22, 2022

The importance and fundamental role of communication skills in business can’t be overstated. While there is a myriad of skills required to be successful, communication firmly stands above the rest. While it can be easy to get caught up in the operations side of things without the skills to create,…

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Giving Back During the Holidays

November 11, 2022

The holiday season is often referred to as the most wonderful time of year. A time centered around the greater good, finding the perfect gift, celebrating with family and friends, spreading joy, and giving to those we appreciate most. Not just for family and friends, but also for the communities…

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Winning Holiday Marketing

October 24, 2022

The holiday season is here! It’s a big time of year for family, friends, and businesses alike. No matter the size of your business, your audience, or your industry, taking advantage of effective holiday marketing can make all the difference in meeting your yearly sales goals. Many companies rely upon…

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It’s Spooky Season, Treat Your Business with These Customer Review Tricks

October 17, 2022

This Halloween officially kicks off the 2022 holiday season and there’s nothing spookier than going into the holiday season without positive customer reviews surrounding your business. You might have heard how valuable word-of-mouth is for business, and if you’re thinking about increasing sales to hit your yearly goals, there’s no…

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Benefits of Multi-Channel Marketing

October 7, 2022

Marketing through multiple channels, or multi-channel marketing, involves the seamless combination of promotional and distribution channels your company uses into a single marketing strategy. Multi-channel marketing not only works to reach more customers but also dramatically benefits the return your company will see from marketing efforts.  A multi-channel approach takes…

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Tips for Creating a Business Name and Logo

September 13, 2022

Starting your own business can be a daunting task. Coming up with an idea, selecting a target audience, finding the funding, and putting it all together can make any startup stressful. Having a great idea and the means to establish your small business won’t guarantee success or early recognition. Making…

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Top Marketing Channels for Your Brand

August 31, 2022

Most people involved in the business world at some level know how important marketing is to reach and sustain business success. So much that global marketing spending is around $1 trillion, proving companies emphasize their marketing efforts, but how should you spend your marketing budget? While marketing budgets are ballooning worldwide,…

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The Value of SEO For Your Business

August 19, 2022

If you ever glanced into some digital marketing techniques, chances are high the term SEO came up. With some light research, you probably found that the term is tied to search engine rankings which you know are essential for being found by potential customers. But what does it stand for,…

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How to Reinforce Your Branding Efforts

August 12, 2022

Your brand is your most important asset. Branding drives your company and sticks with it longer than any product or service you offer. Times change and innovations come about, but your branding keeps your business thriving.  The key is that opinions and perceptions of your branding determine your value in…

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4 Direct Mail Trends to Keep an Eye On

August 4, 2022

Direct Mail Trends Direct mail has played a vital role in marketing efforts for decades. As the internet and other digital innovations have taken steps forward, direct mail has maintained a steady place in the marketing landscape. Especially as more people have continued to work from home post-pandemic, 20-25% of the workforce…

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