Direct Mail Postcard Services – Reinvented

February 26, 2019

Much of the direct mail postcard industry has become automated, turn-key and much less than personable. Our goal is to deliver your advertising message to your audience, on schedule and under budget – Every time. To get this accomplished efficiently, we get to know your products and services, we listen to…

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Informed Delivery Continues to Add Subscribers

January 31, 2019

Have you signed up for Informed Delivery yet? It’s free and makes your life a little easier! With no cost to sign up and no additional charges for any of the added enhancements of this valuable tool, more than 13 million users already enjoy the benefits and rewards of Informed…

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Soft-Touch Print Finishing

January 8, 2019

The term “Soft-Touch” is used to refer to any finishing method adding a soft or slippery feel to print materials. Unlike most design elements which appeal to the sense of sight, a soft touch finish allows a printed piece to gain distinction by stimulating the sense of touch. Sometimes called…

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A Quick Lesson in Commercial Printing

January 2, 2019

  Commercial Printers in Jacksonville, FL Using a computer and desktop printer to transform digital projects into physical documents, you’ve likely done your own printing. However, commercial printers offer many advantages small businesses cannot ignore. They allow you to focus on what you do while saving your business time and…

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USPS Postage Rate Increases Begin January 27, 2019

December 28, 2018

The U.S. Postal Service (USPS), will implement new postage rates for most mailing and shipping products beginning on Sunday, January 27, 2019. The proposed prices will raise mailing services product prices by approximately 2.5 percent. Shipping Services price increases will vary by product. For example, Priority Mail Express will increase…

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Kessler Creative Recognized as Corporate Member of the Year

December 19, 2018

The NE Florida Postal Customer Council recently honored Kessler Creative during their annual holiday gala as Corporate Member of the Year! We’re honored with this recognition and we are very proud of our relationship with the NE Florida PCC! The Postal Customer Council program is a valuable resource for business…

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How BIG Jobs are Printed

December 12, 2018

Wide Format Printing Wide format printers support any printing widths between 18 and 100 inches and printers supporting more than 100 inches are considered “Super Wide” or “Grand” format printers. Wide format printing often employs a roll of material rather than individual sheets and used to print such things as posters,…

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The Value Propositions of Direct Mail

December 3, 2018

Direct mail is far from out of style! Creative designs and innovative technological engagement efforts have set direct mail as a powerful and response-driven strategy. Direct mail generates responses and delivers a higher ROI with a detailed plan and measurable goals in place. Let’s take a quick look at some…

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A Story of Entrepreneurial Growth

November 23, 2018

In 2007, Dina and Keith Kessler purchased a design and print agency with 10 employees and a modest printing operation. This purchase benchmarked the beginning of Kessler Creative. Today, their company has grown to more than 60 employees, serves thousands of customers throughout the United States and has recently been…

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Sales and Marketing Tips for Startups

October 8, 2018

Marketing done right can be an incredible advantage for the development of your company’s new business. Done wrong, however, it can seem as if you’re simply throwing money away. Small business owners must be all things to all parts of their business. While it can be difficult to master all…

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Changing the Direct Mail Game – Digital Direct Mail

September 11, 2018

Advertisers can now take their direct marketing programs to new levels with Digital Direct Mail. It’s no longer print vs. digital – it’s print and digital… Digital Direct Mail is an exciting program which enables our advertisers to reach intended target audiences for immediate response. Combined with a traditional direct mail campaign,…

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Low Cost – High Impact Small Business Marketing

September 7, 2018

When it comes to making a strong impact, postcard marketing remains one of the most reliable and versatile ways to advertise your business’s products or services. Cost vs. Results Looking at the field of marketing channels available for today’s small businesses, postcards can be a hidden gem when it comes…

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They’re Coming: Are You Ready for Psychographics?

August 27, 2018

Written by: Heidi Tolliver-Walker – Published: August 15, 2018 Re-posted with permission: USPS Library’s Business Trends & Insights Digest Just when printers and MSPs are becoming more comfortable with more detailed demographic targeting, the use of psychographic targeting is growing. Are you ready? Here are two television ads. How do they make you…

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Resurgence: Postcard Advertising

August 16, 2018

    Marketer’s today place considerable emphasis on digital marketing initiatives and often, traditional yet proven methods become forgotten in the mix. This has had an interesting effect on some traditional acquisition channels. As an example, direct mail postcards are much more effective today than just a few years ago.…

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Kessler Creative is Proud to Support HopeNow

August 8, 2018

  More than 9,500 children crowded into the Amway Center Concourse on Sunday, July 29th, for Central Florida’s biggest back-to-school event. Many of Orange County’s school-aged children live in poverty and the HopeNow Foundation annual event is a great opportunity for all kids to feel good about themselves on the…

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