The Kessler Blog

Your Direct Mail Campaign: Brochures or Postcards?

August 24, 2015

  You have begun the process of developing a new direct mail campaign. Now you need to decide what medium will be used to deliver your message. You’ve determined either a brochure mailer or a postcard mailer are the two most likely choices, but which choice is better for YOUR campaign? Is it the informative…

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Direct Mail Works: 3 Reasons Postcards Work

August 20, 2015

Utilizing direct mail as a marketing tool is a proven way to both obtain new customers and to get your existing customers to return for repeat business. Effectively using direct mail marketing is a key tool for businesses that are trying to make the most of their marketing budget. With that in…

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5 Methods to Make Direct Mail More Effective

August 12, 2015

Get the Most Out of Your Direct Mail The primary purpose of a direct mail campaign is to transform receivers of your campaign into purchasers of your product or service. Working with an experienced direct mail company to develop an effective mailer is absolutely essential to your campaign’s success. However,…

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Is Your Current Mailing Company Hurting Your Campaign?

August 6, 2015

Are you getting the sense that your direct mail campaign isn’t having the effect you hoped? Getting the feeling that your mailing company is the reason for this? Here are a few different indicators that making the switch to a new mailing company is the cure your ailing campaign has been looking for. Campaign results…

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Maximizing Direct Mail ROI: DIY or Use a Mailing Company?

August 3, 2015

Can employing the services of a mailing company actually improve your direct mail campaign’s return on investment (ROI)? Small businesses often try to take on the task of creating their own direct mail in an effort to save themselves the cost of using a mailing company. Trying to do this…

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In the Spotlight

November 20, 2014

As a widely recognized leader in the design, printing, advertising and mailing services industry, Kessler Creative has been constantly commended for its determination to achieve excellence. Through the years, that determination has led to our acquisition of state of the art digital imaging and printing equipment as well as the…

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Top 10 Reasons to Try Direct Mail

August 31, 2014

In challenging economic times, businesses are allocating their marketing investments more into direct marketing.  It doesn’t matter what type of business it is, the common goal of business owners is to acquire more clients and grow sales. Direct mail is the proven avenue to achieve those goals. So here are…

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Design: It’s Important For Your Business

August 28, 2014

The First Impression Matters! In the business world, first impressions do matter and for some companies it can mean the difference of gaining a new client or having them go elsewhere. Just like you go out of your way to impress a client with your services or customer care, you…

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Control the Outcome of Your Direct Mail Campaign

August 25, 2014

First-time direct mail clients often ask this question: What response rate can I expect from my direct mail? Understanding rates and statistics are beneficial to helping you manage your expectations. According to the Direct Marketing Association, the average response for a direct mail campaign is around 2-4% depending on the…

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How to Keep Your Customers

August 21, 2014

Getting new customers can be a challenge but what about keeping the ones you have? You’ve heard it said that it’s cheaper to keep a customer than to go out and get a new one so how can you make sure that you keep the valuable customers that you do…

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Design Matters

August 18, 2014

Design – It’s Important For Your Business In the business world, first impressions do matter and for some companies it can mean the difference of gaining a new client or having them go elsewhere. Just like you go out of your way to impress a client with your services or…

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How to Build and Maintain an Effective Email List

August 14, 2014

Email marketing is a great way to stay in touch with your clients and keep them informed of news and special offers. It is cost effective and offers one of the highest ROI. But for an email campaign to be effective, there has to be an up to date email…

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Sell Your Solution

August 11, 2014

For businesses, there can be a temptation to saturate your marketing efforts with information about your company and all of the qualifications your business has. While this is not always a bad thing, most people just want to know how your product or service can be a help to them.…

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Why Use SMS Text Message Marketing?

August 7, 2014

Mobility is a fact of life today with cell phones, smart phones, tablets and many other devices delivering telephony support along with rich media resources. Text Message Marketing (SMS) is a great way for businesses to build an ongoing communication with consumers. 95% of text messages are opened within 5…

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Tips for Marketing to Seniors

August 4, 2014

Did you know that senior citizens control more than 70% of disposable income in the United States? In other words, one-third of the nation controls two-thirds of the spending capital. To put it simply, seniors are buying! “The senior segment of the 55-plus demographic is most likely to sit down and read your…

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