Game-changing results: PURLs

Are you looking for a new way to tackle your marketing strategy? Consider using creative elements in your campaigns like PURLS (Personalized URLs). Personalized URLs are custom web addresses that are targeted to a specific group or individual. Booklet piece by Blingle The most common example of PURLs is landing pages, which are normally tailored…

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Direct Mail vs. Digital Marketing

The art of direct mail–weaving tangible connections in a virtual world. While the digital realm offers a multitude of opportunities to connect with potential customers, it can also be noisy. Deciding which strategy to use can be overwhelming, and sometimes a combination of both is best for a business. When analyzing your campaign, consider the…

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Keeping Your Marketing Efforts Healthy This Back-to-School Season

The pandemic has had a significant impact on various industries, but the healthcare sector has experienced a notable shift. The healthcare industry has seen an increase in spending, with the U.S. healthcare spending reaching nearly $4.3 trillion in 2021. As a result, healthcare has become one of the largest industries in the United States. Here’s…

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Strategic Marketing for Non-Profits

Direct mail has proven to be an effective tool for nonprofits to raise funds and awareness for their cause. By using direct mail campaigns, non-profits can showcase their initiatives and mission to potential donors and volunteers, while also providing valuable information and resources to students. They can use this opportunity to connect with a specific…

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Guerilla Marketing

The term “guerilla” implies the use of surprise to capture the attention of a desired audience. This type of marketing comes with a lot of flexibility and is a cost-effective way to reach a wide audience. Get creative with it, you can increase the visibility of your brand by having an effective and appealing strategy.…

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Starting a Business

Have you ever considered turning a hobby you love into a business? Establishing your own business can be an incredibly rewarding experience. However, getting started can be stressful and overwhelming. Identify your niche: whether it’s crochet, baking, or home improvement. Research the market, develop a plan, and find the right resources to help you reach…

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Summertime Marketing

How is your summer marketing campaign sizzling? Summer is a time for fun and relaxation, which means more time for shopping. Summertime is a great opportunity to focus on fun and unique products that people can use to enjoy the season. Whether it’s technology, equipment, or summer trends, make sure you’re offering something that will…

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Tasty Tips to Attract Loyal Customers to Your Restaurant

Marketing for Restaurants With hundreds of restaurant options to choose from, what makes your restaurant stand out? Effective marketing is the answer! Your location, menu options, and staff are all factors that make your restaurant unique, but your marketing efforts are what sets your restaurant apart from the competition. Restaurant marketing is the process of…

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Direct Marketing Delivers Results, Even During a Recession

While none of us want to hear it, recession talk has started to heat up to the point that it can’t be ignored any longer. Brands are already starting to cut budgets back as the inevitable approaches, and marketing budgets are almost always the first to be swindled away. Instead of encompassing a full multi-channel…

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Perfecting the Call to Action

Learn More. Click Here. Add to Cart. How do these phrases make you feel? Do they make you want to click on a button or link? If you answered yes, they are doing their job effectively! With the right message, these phrases urge you to act — whether that’s to get more information about your…

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