Marketing done right can be an incredible advantage for the development of your company’s new business. Done wrong, however, it can seem as if you’re simply throwing money away. Small business owners must be all things to all parts of their business. While it can be difficult to master all areas of running a business, if you’re not a natural salesperson, it can be even more difficult.
The following marketing tips can help you produce more sales, become a better marketer, and waste less money.
Avoid Analysis Paralysis
Most businesses expect to sell their product or service as soon as its ready, however, many advertisers wait until their product is perfect before launching any awareness promotion. Waiting can be a costly mistake. Overthinking or “analysis paralysis” as it’s also known, can create a situation where no one knows about your product or service, forcing demand to start at zero until you are well into a marketing campaign building awareness for potential customers.
It’s beneficial to provide some proactive awareness campaigning, to let prospective customers know your product is coming. You can sell the value proposition before the product is ready for market and in this way when your product is ready, so are customers!
Measure, Adjust, Repeat.
All marketing initiatives should be measured. Sure, you may spend money to do some advertisement, and you may even see an increase in sales around the same time you executed your advertising. How can you be sure what you spent on advertising correlates with the increase in sales? Perhaps it was something else altogether.
Maybe there is a natural, seasonal increase for what you sell which may not be sustainable. If you’re going to spend time and money building a marketing campaign, be sure you can measure the results. Set up ways to track conversions which stem from each campaign. Also, run multiple types of marketing campaigns in distinct, small batches. In this way, you can compare marketing channels and see which perform best. Having this information will allow you to cull out the ones not working and keep the initiatives producing adequate results.
Use Numerous Channels
Since we’re now we’re testing all marketing sources, it makes good sense to promote your product or service from multiple channels. By managing this process, you’ll know which marketing channels work best for you and which are most cost effective. All marketing channels bring their own benefits and challenges.
It’s important to test multiple marketing sources as its not any one thing working for you, but a combination of several working together. It’s up to you to determine which is the best and most cost effective for your product or service. When your customer sees you in a search engine result, receives a direct mailpiece and then finds you mentioned in a blog they like, they start to accept your brand as a solid, reputable, and known entity. They may not have the need for your product or service immediately, but when they do, your name will be top of mind as opposed to a competitor’s.
Sell the Benefit’s
How you market yourself is all about promoting what makes you different compared to others. When telling your company’s story, consistently promote the following benefits:
- What’s the cost advantage of your product compare to your competitor’s?
- How does the quality of your product or service stand up against your competitor’s?
- A combination of these creates what overall value for your customers?
Keep in mind, the way you sell yourself is different from how you market yourself. You can tell someone you provide a product or service that is less expensive or more effective than of another businesses, but this doesn’t inform your prospects how it’s going to improve their situation. Selling is about the benefits you can provide. A comparison may highlight the features of your product offer, but always sell the benefits your customers will feel from doing business with you.
Reward Customer Loyalty
Your customers are a very big part of your sales operation. Word-of-mouth testimonials and customers who are brand advocates are better than any sales team you’ll ever create. Reward customers with competitive pricing, enhanced customer support and provide updates to loyal customers as insiders. The more loyalty you create, the more selling you’ll receive in return.
Want to chat about getting the most out of your advertising and marketing needs? Contact us anytime: Kessler Creative • Results Driven Marketing Jacksonville, Florida • Main: 800.394.9393 Online: https://kesslercreative.com
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