Design Matters

Here are three marketing rules every business should know about. Before you start your direct mail campaign, launch your new website, or print flyers for your upcoming events, consider these principles.

Why Design is Important

In the business world, first impressions do matter and for some companies it can mean the difference of gaining a new client or having them go elsewhere. Just like you go out of your way to impress a client with your services or customer care, you should also go out of your way to wow them with a great design. Consistent, professional design makes your business look reputable and draws in new clients.

1. People Expect Good Design

Gone are the days when only large companies had the ability to market themselves in a creative way. In today’s world the competition is fierce and whether you are a small company with 5 employees or a company with locations all over the world, having a creative design is necessary. People today are more likely to make up their mind about a business based on image alone so no matter how great your company is, having a mediocre design could hinder your business.

2. Consistent Design Produces Recognition

People recognize more than they remember, so branding and consistency are key. The color combination, font style and size, and logo you choose will define your aesthetic. Developing a look that is unique to your business is essential to becoming recognized by your target audience. Once they are accustomed to seeing your brand, they will remember your business.

3. Good Design Produces Trust

More than likely your business has some competition. Most do. You might be great at keeping your current clients coming back again and again but what about bringing in new clients? Design has the ability to convey an emotional, positive reaction that will make prospective clients see you as trustworthy and compel them to contact you. Color, text and layout are critical in conveying this trustworthy image.