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Large-Format Printing 101

Looking to connect your mission to your audience in an unforgettable way? Large-format printing is a powerful way to create a signature style that stands out from the crowd. With bold colors, unique designs, and well-crafted fonts, you can create a style that is powerful and unforgettable. Having a good understanding of large-format printing can be extremely beneficial in the long run. We’ll look at the basics of large-format printing, as well as the many advantages it can offer to businesses.

What is large-format printing? 

Large format (or wide format) printing are print materials that are too large for a commercial size printing press. Large-format printing allows for specialty materials to be printed, such as canvas, vinyl, and fabric. This allows for more detail in the design, which can make the printed materials stand out from traditional printing methods. The most common large-format content includes:

  • Banners
  • Decals
  • Posters
  • Signs
  • Wraps (window/building)

What are the advantages of large-format printing? 

High visibility: One of the primary advantages of large-format printing is the high visibility it offers. This can be incredibly useful when it comes to capturing the attention of your target market. Whether you are looking to advertise a product, promote an event, or simply make a statement, large-format printing can offer the perfect solution.

High-quality materials: The materials tend to be much more durable than other forms of advertising, with technology designed to keep the graphics in good condition even in adverse weather conditions. Some graphics may be perfect for outdoor display, while others may be more suitable for indoor use. Before deciding on the best display method for a printing job, it’s important to consult your team and understand the goal of your campaign. This will help you determine which display type is the most appropriate for the project.

Cost effective: Large-format printing is a great low-cost option for traditional marketing.  When you buy in bulk, vinyl, fabric, wood, and metal are all cost-effective options. If the finished product will be used outdoors and exposed to the elements, then printing on canvas, tiles, and plastic can be a great way to ensure the design remains sturdy and lasts long-term.

Lean on the experts: Selecting the right materials can be tricky, you must be fully informed of your options. You may need to experiment with different mock-ups before finding the right design. Selecting the right print format is also key. Utilizing the wrong ink may lead to poor results and potentially wasted resources. To ensure that the best format is chosen for your business, it is best to consult with a professional. 

How can I incorporate large-format printing into my business?

No matter the size of your business, you can utilize large formatting to make meaningful connections with your audience. From big corporations to small startups, this kind of communication strategy allows companies to personalize their message and make a real impact on their target market. Whether it’s through videos, images, or text, large formatting can be used to create an engaging and powerful message that resonates with the audience. 

At Kessler Creative, we have a wide selection of options for your large-format printing needs. Check out our list of services and get in touch with us now for your marketing needs: