Keeping Your Marketing Efforts Healthy This Back-to-School Season

The pandemic has had a significant impact on various industries, but the healthcare sector has experienced a notable shift. The healthcare industry has seen an increase in spending, with the U.S. healthcare spending reaching nearly $4.3 trillion in 2021. As a result, healthcare has become one of the largest industries in the United States. Here’s what businesses need to be aware of in the current market:

Competitiveness in healthcare

As the summer is winding down, Americans are returning to their classrooms and offices to resume in-person work and learning activities. It’s a busy and exciting time of year filled with new friendships, fall sports, and packed lunches. There’s a sense of anticipation in the air as everyone adjusts to the new routine and gets ready for the months ahead. It’s also more important for communities to prioritize the health and safety of students, staff, and families.

The industry is seeing firsthand the benefits of increased health concerns from people; however, such an ample market space comes with fierce competition. Making space to stand out in the healthcare sector now becomes more important than ever to effectively promote your products and services. By standing out in the healthcare sector, you can effectively promote your offerings and gain a competitive edge.

In today’s digital age, it is common for businesses and marketers to concentrate solely on online platforms for their marketing efforts. Despite this, direct mail continues to be a potent channel to connect with people on a more personal level. This is especially true in the healthcare industry, where a personalized approach is particularly significant.

Digital fatigue

The rise of digital communication has led to an increase in clutter, causing consumers to feel overwhelmed by the constant influx of emails and notifications. As a result, people may be more likely to engage with physical marketing materials that they can touch and interact with, rather than digital content.

Direct mail marketing can be a powerful tool for businesses to build trust and establish authority in their practice area. By creating effective campaigns, businesses can engage with their intended audience and nurture strong connections with customers. These efforts are crucial for any successful business looking to increase engagement and establish a strong foothold in their respective industries.

By combining direct mail with digital marketing efforts, businesses and marketers can create a well-rounded marketing strategy that reaches a broader audience while still providing the personal touch.

How healthcare agencies can keep patients informed

Healthcare, apart from telemedicine, is all about location. Patients need to know where they can go for tests or examinations, pick up prescriptions, and get treated.

  • Use postcards to help patients find you. You can include your hours of operation and services and even a personalized map to show the location of your facility in relation to the addressee’s house using variable data printing.
  • Direct your customers to your business by providing an informative newsletter or other direct mail pieces that offer tips on living a healthy lifestyle. You can provide content focusing on the importance of regular health screening, empowering individuals to change or improve their health conditions, and navigating the healthcare and health insurance system.

Your goal should be to nurture the patient relationship with knowledge and empathy and include a call to action to encourage customers to be drawn to your website or facility.

Kessler Has You Covered

As a premier provider of direct marketing and printing services, Kessler Creative performs a wide variety of services to help you reach new and current clients. We provide direct marketing solutions to clients nationwide. Whether you are looking to elevate your business with direct mail, postcards, and digital marketing solutions, Kessler Creative is your go-to resource. Reach out to us today and let us help you with all your direct mail marketing needs: