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Guerilla Marketing

The term “guerilla” implies the use of surprise to capture the attention of a desired audience. This type of marketing comes with a lot of flexibility and is a cost-effective way to reach a wide audience. Get creative with it, you can increase the visibility of your brand by having an effective and appealing strategy. Embody your brand values and do something that hasn’t been done before. Here are the different types of Guerilla Marketing that you can take advantage of:


Outdoor Guerilla Marketing is the act of placing objects in an outdoor environment where there is typically more foot traffic. This can include parks, street crossings, college campuses, and any other common areas. By utilizing the structures in the environment, advertisers can create visually appealing artwork to draw people in.

Real Life Example:

Bounty has been known to be a “quick-picker-upper”. This ad was strategically placed in the city to illustrate that Bounty can easily deal with any kind of spill. Consumers were reminded of Bounty’s status as a reputable brand due to this ad campaign.


Indoor Guerilla Marketing involves the use of indoor spaces, such as subways, museums, and shopping centers, to promote a particular product or service. To gain attention, large-scale visual advertisements like banners and posters are commonly employed.

Real Life Example:

Frontline made an impactful statement by placing a life-size image of a dog in the middle of a mall. From far away, the image looks like there are fleas on the dog. The tagline, “Get them off your dog,” draws attention to the small size of fleas and their ability to multiply quickly. This reminder may prompt shoppers to visit the store and pick up some flea spray as soon as possible.


Event Guerilla Marketing promotes a product or service at large preset events. This type of marketing is often used at concerts, festivals, sporting events, and other large events. This type of marketing catches attendees by surprise and can be a great way to get people talking and generate interest.

Real Life Example:

Wimbledon’s renowned All England Club distributed a staggering 24,000 Pringles tubes. These unique tubes bore a playful inscription that read, “These are not tennis balls!” This clever twist was intended to play off the resemblance between the packaging of Pringles tubes and tennis balls.

Consult the Direct Marketing Experts

Old school marketing is making a comeback in this digital world. A tangible piece has a greater impact than most digital marketing. Consider sending a Christmas-themed mailer in July or including an interactive section in your design. Traditional advertising is becoming increasingly popular, as they offer an opportunity to engage with customers in a more tactile, memorable way.

Kessler Creative has a variety of direct marketing services for your direct mail and printing needs. From small signs to large-format projects, you’ll find what you’re looking for! Don’t wait any longer to get started on your guerilla marketing project. Check out our list of services and get in touch with us now for your marketing needs: