Game-changing results: PURLs

Are you looking for a new way to tackle your marketing strategy? Consider using creative elements in your campaigns like PURLS (Personalized URLs). Personalized URLs are custom web addresses that are targeted to a specific group or individual.

Booklet piece by Blingle

Blingle holiday QR code

The most common example of PURLs is landing pages, which are normally tailored to a smaller group of customers. PURLs have the flexibility to be included in email campaigns, customized mailers, and QR codes, providing various options for their distribution. They are a great tool for direct mail campaigns, as they provide many benefits:

Provides a personalized and interactive experience for recipients

Including URLs in your design can be an effective tool, but it’s important to remember that they work best when the associated website is personalized as well. Having a general mail piece or bland landing page may not yield the desired results. Consider taking time on your design elements to make the most impact on your target audience.

One approach is to use a vibrant color palette that catches the eye of the consumer. Colors have the power to evoke emotions, create associations, and make your mailpiece more memorable. By selecting colors that align with your brand and message, you can create a visually appealing design that stands out from the rest.

Another possible technique is to include certain pop-outs on your mailer. These can be anything from interactive elements, such as pull tabs or foldable sections, to unique shapes or textures. Pop-outs add a sense of novelty and engagement, making your mail piece more likely to grab the recipient’s attention and avoid being dismissed as junk mail.

Facilitates lead generation and data collection through online forms

Each piece you create should have a call to action, something telling the customer what the next steps are. Utilize this as an opportunity to gain business, and you can take advantage of it by including a contact or survey form. It is important to avoid using an obvious statement such as “Log into your personalized URL and complete a survey!” Instead, aim to pique the customer’s curiosity regarding this particular link. It is recommended to utilize phrasing that entices customers, such as “Log in to see how your donation helps kids in your area” or “Visit now to see how you can impact all high school football teams in your county”. By employing such language, customers will be more inclined to explore, thereby increasing their interest in the given proposition.

Allows a measurable way to track the success of a direct mail campaign

Web builders often come equipped with built-in analytic tools, such as Google Analytics, that enable you to monitor various aspects of your page’s performance. This will allow you see to the visitors, pages visited, and the time spent on each page. Analyzing the performance of individual links can help you identify which ones are producing results, which allows companies to adjust their marketing strategies accordingly. Don’t be afraid to incorporate A/B testing to experiment with different channels and media.

Drives traffic to all online platforms

By using these tactics, you can gain more popularity on your website and social media handles. A customer may see what you offer and decide to deep-dive into your LinkedIn and website for more information. You may even receive a new subscriber to your newsletter or corporate news page. To ensure the seamless execution of your marketing campaign, consider collaborating with a reputable direct marketing company, which will help streamline your efforts and maximize your success.

Consult with the direct mail experts!

When it comes to direct mail, our winning plays are designed to deliver game-changing results. Kessler Creative has a variety of services for your direct mail and printing needs. Whether you’re looking to increase brand awareness, drive website traffic, or generate leads, our approach will help you achieve your goals. Check out our list of services and get in touch with us now for your marketing needs: