Direct Mail Works: 3 Reasons Postcards Work

Utilizing direct mail as a marketing tool is a proven way to both obtain new customers and to get your existing customers to return for repeat business. Effectively using direct mail marketing is a key tool for businesses that are trying to make the most of their marketing budget. With that in mind, what is the simplest and most cost-effective form of direct mail marketing?

The answer is the postcard.

Once you have begun developing your mailing campaign and know exactly who you will be delivering your message to, whether it be a targeted group of potential customers or existing clients, postcards are the perfect device for delivering that message. Here are three reasons why postcards are so effective:

1. They don’t have to be opened.

The first step in reaching your potential or existing customers is getting them to actually view your message. Because a postcard is delivered without an envelope, your message is seen before the receiver of your campaign has the chance to decide whether or not they want to view it. Having your message trapped inside an envelope can easily result in it being sent straight to the trash without ever being opened. The key element here is that your postcard mailer has an attractive design.

2. Well-designed postcards capture attention.

Your postcard’s design will make or break your mailing campaign. Ensuring that your message is being delivered by a postcard that is pleasing to the eye AND filled with effective copy should be a top priority in the development of your mail piece. The following elements are essential in creating a powerful postcard:

• A straightforward headline that delivers your message
• Compelling graphic(s) that support the message your headline is eluding to
• Using effective color that drives attention towards your headline
• Subheads that entice viewers to read on
• State benefits they will receive, not just features you provide
• Offers coupled with a strong call-to-action
• Proper placement of company name and logo
• Contact information as well as an accurate return address

Delivering a postcard that is equipped with these essentials will draw your viewers in and keep your campaign’s message at the forefront of their minds.

3. Postcards are cost-effective.

A huge benefit of postcard campaigns is that they are excellent at saving you money. You can mail a postcard first class for less money than even the cheapest letter rate. Since postcards aren’t delivered in an envelope, no excess paper or stuffing is required to mail them. Repeat mailing is huge in the success of a mailing campaign and using cost-effective postcards to continue reaching out to your target audience will save you money as well. Teaming up with a mailing company that specializes in direct mail postcard campaigns, rather than doing it yourself, will serve to maximize your return on investment (ROI) even further.

 

The specialized strengths of a mailing company such as Kessler Creative are invaluable in furthering the success of your business. Kessler Creative is the definitive one-stop shop for all of your direct mail marketing needs. Call us at 1.888.416.4098 or visit our Contact Page to get in touch with us today!