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Direct Mail and Politics

Get Your Message to Voters

Political Mail is an easy way to promote candidates and get messages to voters. Flyers, brochures, letters, and postcards are cost-effective, memorable ways to send political direct mail to your target audience.

If recent elections have taught us anything, it’s that the political environment is more heated than ever. Close races and a strong partisan divide have made it difficult for any politician! In this type of environment, you need a sound election strategy and the right tools to market political campaigns. We’re here today to talk about an important piece of media that shouldn’t be forgotten in your election strategy and that is direct mail.

Why Political Mail Works

Political Direct Mail is one of the most powerful ways to share accurate campaign messages with voters.

It’s Cost-effective– Save money by mailing to specific areas or addresses and by using inexpensive formats such as postcards.

It’s Targetable– Send mail to voters based on age, household income, and geographic location with Every Door Direct Mail.

It’s Personalized– Craft messages and graphics to tell an impactful story about your candidate or campaign.

Even though social media has gotten a lot of press coverage over the last couple of elections, direct mail continues to be a more trusted form of communication for voters. Not only that but when properly timed, it can help build your brand recognition by getting your name and image in voters heads in that crucial stretch running up to election day. Make sure your campaign strategy includes a robust, integrated strategy, including direct mail to help your chances on the big day.

Are you interested in starting a direct mail campaign to reach the right voters and get more eyes on a specific political campaign? Kessler Creative can print your materials and send them out to voters. Contact us today for more information!

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