Church Mailers & Postcards — Direct Mailing Services
There are so many channels churches can use for outreach that one of the most effective is often forgotten. Email and social media are undeniably effective but can’t replace church mailers and postcards. These are colorful, budget-friendly solutions for churches to connect with the community and invite people to attend services.
At Kessler Creative, we offer church mailer services. Our mission is to help your religious organization build a strong family of members, serve the community, and share important information with your target audience.
Why Use Church Mailers?
You can send church postcards to:
- Announce upcoming events
- Encourage new families to join or attend services
- Offer encouragement
- Share information about your missions and services to the community
- Connect with specific demographic groups
- Raise funds for various missions
- Call people together for volunteer services
A physical mailer gives people something tangible. That postcard may end up on a refrigerator, bulletin board, or calendar, where it will serve as a visual reminder. That’s not something you can achieve with an email or social media post.
Additionally, church postcards can reach community members who aren’t very active online. You can also use them to supplement your digital outreach efforts. You can send us the artwork of your choice for your postcards, or we can help you design an attractive card that is memorable and attractive.
We’re proud to offer your campaign digital marketing services. However, the center of any direct mail campaign is attractive political mailers. Each postcard can be customized with the name of the voter, images of your choice, and a tailor-made message.
Let us combine our design expertise with your message to create campaign postcards that get results.
With mailers, you can direct your campaign postcards to people who live within certain zip codes, cities, or counties. That’s just the beginning. You may also clone mailing lists from previous campaigns, target only registered voters, or reach people in a specific location who also have other demographic characteristics.
Your direct mail campaign doesn’t have to stand on its own. It can be an important part of an omnichannel effort to reach your target voters via mail and online.
There are so many ways that this can be accomplished. For example, QR codes may be included on postcard mailers to connect people who receive your mailers to your campaign website or landing pages.
Additionally, the same messaging in your mailers can be continued through ads and other content on your social media pages. You can also location target social media ads to the same people who receive your postcards.
With a direct mail campaign, we can help you track who has received your mailers. Thanks to the integration, the data made available to you is even more powerful.
Imagine this. A customer receives your political mailer and scans a QR code. They provide their email address for future outreach, follow your campaign on social media, and perhaps even pledge a donation. You can track all of this back to a single mailer. Later, you’ll have the insights to know which campaigns got the best results and which did not.
It was once common practice for campaign staff and volunteers to manually stuff stamped envelopes with political literature. These were hand-addressed and taken to the post office for delivery.
Not only was this method error-prone but it took forever. It was also extraordinarily expensive. Imagine paying full postal rate, often using double postage just to ensure items weren’t overweight.
With modern, direct mailing efforts the process is much more efficient. Mailers are printed with a verified address and marked with the precise postal amount. Postcards are carefully sorted as well. This means postal staff has less work to do and your campaign pays lower rates.
Build Trust with Church Mailer Services
Postcards and other mailers remain one of the most popular formats to use when communicating with your church's past, current, and future members.
There are many reasons for this, but trust certainly stands out. People tend to see printed materials like these as being more trustworthy and reliable than information they receive in other formats.
Maintain Campaign Budget Discipline
It doesn’t take long to learn that campaign budgets can get out of control quickly. Television and radio ads are effective. They’re also prohibitively expensive. On the other hand, mailers are much more cost-effective.
Avoid Wasting Time on the Wrong Audience
Other forms of advertising can cast an exceptionally wide net. In some cases, that’s a good thing. However, with most political campaigns that means your message is sent to people for whom your campaign is completely irrelevant. A direct mail campaign is perfectly geotargeted to reach your voters.
Voters Trust Direct Mail
If you want to bring voters to your side, you need to establish credibility. Overall, voters see direct mail campaigns as one of the most trustworthy forms of outreach. It’s simple and easy to consume. Voters can learn about you and your platform on their own time, at their own pace.
Direct Mail Gets Campaign Postcards to Your Target Audience
There’s no denying it. Voters become overwhelmed and frustrated by intense political campaigns. When those campaigns disrupt their television or video viewing experiences, they may change the channel or skip ads. Many people simply use ad blockers or premium subscription services that are free of any sort of advertising.
Direct mail is different. While no method is 100% guaranteed, your campaign mailers will absolutely arrive in each voter’s mailbox. That alone improves your chances of reaching that household with your message.
Church Postcard Services
If you decide to reach your audience with postcards, we’re here to help you every step of the way. Kessler Creative offers design services to ensure the postcards you mail are attractive and appropriate to your overall mission. We will also work with you to perfect the message included in your postcard.
Of course, all of this is done to ensure the final product is exactly how you want it. Some of our church clients prefer to supply their own content and artwork. Others rely on us to create the perfect postcard for them.