On the evening of Saturday, July 20, the Printing Association of Florida (PAF), hosted the 31st Annual Florida Print Awards program.  Executives from more than 100-member companies attended to celebrate the best in Florida print media and printing services during the annually-held program which was held at the Wyndham Grand Resort Bonnet Creek, Orlando, Florida.…

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  Is your team building a winning political campaign for the 2018 Mid-Term Elections? Let’s look at several tips for building a strong campaign strategy for your candidate. Do Your Research: Provide adequate time and research to understand the playing field on which your campaign is figuratively walking. Who are your competitors and how will…

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The time has come. Mail is primed to help to improve the customer experience and drive your business forward. See how the latest innovations from the U.S. Postal Service give you the tools you need to deliver more delight to your customers. It's Time to Re-Imagine What Mail Can Do The time has come. Mail…

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Kessler Creative, a fast-growing marketing and direct mail company located in the Mandarin area of Jacksonville, Florida, is seeking to fill the positions listed below. If you’re looking for an opportunity to work in the exciting print and digital advertising industry with a leader in creative sales and marketing, consider these opportunities… Print Sales Executive…

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Anyone with a product or service to sell is consistently looking for the best way to promote their business and the goods they sell. The real estate business is no different. Most successful real estate brokers and agents alike, already know the best secret for effective marketing.  Through extensive trial and error, they’ve come to…

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Kessler Creative played host to a gathering of Northeast Florida business owners and community leaders last evening in support of a long-time Kessler Creative customer, Javier Manjarres. Javi, as he’s known to family and friends is a 2018 Republican Candidate for Florida’s 22nd Congressional District of The United States House of Representatives. Manjarres, publisher of a…

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Today’s printing industry is quickly evolving and is no longer segmented as it was just a few years ago. Signage or sign printing is no longer the scope only of sign companies any more than direct marketing programs are only for commercial printers. These days, variation is the key to growth in the print arena.…

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Have you ever received a mail piece that gave you no reason to act immediately? Where did that mail piece end up? Without a sense of urgency or a deadline, your consumers virtually have no reason to act on your offer, leaving your response rates in the trash can with your mail piece. Deadlines have…

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Continuing the conversation to help our clients and colleagues gain insight into the benefits of the USPS Informed Delivery program, let’s look into how direct marketers can use the program to add touch points, increase impressions and digitize direct mail campaigns. From our last post, we learned Informed Delivery provides eligible residential U.S. Postal customers with a…

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Have you ever you ever wished there was a camera in your mail box? It’s here! And yes, there’s an app for that… Just when you thought Facebook, Instagram and Snap-Chat are surely the prime candidates for the most pictures taken and posted online daily; not even close. In fact, taking and delivering approximately 410,000,000…

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