Marketing Tips & Tricks
Repetition is Key!
How many times have you seen an ad for a company you’ve never heard of and immediately leapt to buy from them? If your answer was anywhere from rarely to never, then you’re not alone. It’s well known in the marketing industry that, while your first interaction with a customer is deeply important, action hardly…
Read MorePrint is Essential — Print in the Time of COVID19
It’s a strange time. Shops are closed. Grocery store shelves are empty. Hand sanitizer is impossible to find. Printed warnings and social distancing reminders are everywhere. And in the midst of it all, a majority of American workers are trapped in their houses, waiting to see if they’ll have a job on the other side…
Read MoreQR Codes: A Comeback Story
Remember when QR codes were on everything? They popped up on billboards, on the sides of trashcans, and even (on tombstones). It seemed everyone wanted a taste of this exciting, new way to engage with customers. Then, just as suddenly as they arrived, they were declared dead. The problem was they were simply not easy to…
Read MoreWhy Direct Mail Should Be in Your Mix
Adding direct mail to your existing marketing efforts increases the awareness of your brand, routes traffic to your physical location, your website, your social media pages and increases your customer base. If you are new to direct mail, your first move with a direct mail campaign should be defining goals for your campaigns. By understanding…
Read MoreIs Your Business Ready for Direct Mail?
Direct Mail Postcards Considering a direct mail postcard campaign? Let Kessler Creative help you get the job done on time and at a great price. We take pride in every order and the quality of our finished product is among the best you’ll find. Have a design ready? We can print it for you on…
Read MoreCreating Powerful Direct Mail Campaigns
The purpose of a direct mail campaign is to transform recipients of your campaign into purchasers of your product or service. Working with an experienced direct mail company to develop an effective mailer is essential to your campaign’s success. However, understanding just how to create an effective mail piece is just as important in the conversion of viewers of…
Read MoreDirect Mail Postcard Services – Reinvented
Much of the direct mail postcard industry has become automated, turn-key and much less than personable. Our goal is to deliver your advertising message to your audience, on schedule and under budget – Every time. To get this accomplished efficiently, we get to know your products and services, we listen to the results you want to…
Read MoreInformed Delivery Continues to Add Subscribers
Have you signed up for Informed Delivery yet? It’s free and makes your life a little easier! With no cost to sign up and no additional charges for any of the added enhancements of this valuable tool, more than 13 million users already enjoy the benefits and rewards of Informed Delivery every day. Postal customers…
Read MoreSoft-Touch Print Finishing
The term “Soft-Touch” is used to refer to any finishing method adding a soft or slippery feel to print materials. Unlike most design elements which appeal to the sense of sight, a soft touch finish allows a printed piece to gain distinction by stimulating the sense of touch. Sometimes called a “velvet” or “soft-feel”, the…
Read MoreA Quick Lesson in Commercial Printing
Commercial Printers in Jacksonville, FL Using a computer and desktop printer to transform digital projects into physical documents, you’ve likely done your own printing. However, commercial printers offer many advantages small businesses cannot ignore. They allow you to focus on what you do while saving your business time and money. A printer can also provide…
Read More