Soft-Touch Print Finishing

The term “Soft-Touch” is used to refer to any finishing method adding a soft or slippery feel to print materials. Unlike most design elements which appeal to the sense of sight, a soft touch finish allows a printed piece to gain distinction by stimulating the sense of touch. Sometimes called a “velvet” or “soft-feel”, the use of soft-touch finishes is growing in popularity; particularly for business cards, presentation collaterals, and […]

A Quick Lesson in Commercial Printing

  Commercial Printers in Jacksonville, FL Using a computer and desktop printer to transform digital projects into physical documents, you’ve likely done your own printing. However, commercial printers offer many advantages small businesses cannot ignore. They allow you to focus on what you do while saving your business time and money. A printer can also provide high-quality output at lower costs. Looking at the basics of commercial printing, let’s find […]

USPS Postage Rate Increases Begin January 27, 2019

The U.S. Postal Service (USPS), will implement new postage rates for most mailing and shipping products beginning on Sunday, January 27, 2019. The proposed prices will raise mailing services product prices by approximately 2.5 percent. Shipping Services price increases will vary by product. For example, Priority Mail Express will increase 3.9 percent and Priority Mail will increase 5.9 percent. Although Mailing Services price increases are based on the Consumer Price […]

Kessler Creative Recognized as Corporate Member of the Year

The NE Florida Postal Customer Council recently honored Kessler Creative during their annual holiday gala as Corporate Member of the Year! We’re honored with this recognition and we are very proud of our relationship with the NE Florida PCC! The Postal Customer Council program is a valuable resource for business mailers, large and small. Local PCCs serve as an open channel for USPS-to-business communication, providing information and best practices for […]

How BIG Jobs are Printed

Wide Format Printing Wide format printers support any printing widths between 18 and 100 inches and printers supporting more than 100 inches are considered “Super Wide” or “Grand” format printers. Wide format printing often employs a roll of material rather than individual sheets and used to print such things as posters, vehicle wraps, wallpaper and other large signs or artwork. Most grand format printers, on the other hand, employ a vacuum bed […]

The Value Propositions of Direct Mail

Direct mail is far from out of style! Creative designs and innovative technological engagement efforts have set direct mail as a powerful and response-driven strategy. Direct mail generates responses and delivers a higher ROI with a detailed plan and measurable goals in place. Let’s take a quick look at some of the true value propositions direct mail offers. The Value Propositions Branding Direct mail is a powerful tool to support […]

A Story of Entrepreneurial Growth

In 2007, Dina and Keith Kessler purchased a design and print agency with 10 employees and a modest printing operation. This purchase benchmarked the beginning of Kessler Creative. Today, their company has grown to more than 60 employees, serves thousands of customers throughout the United States and has recently been recognized by Florida Governor; Rick Scott as one of the top marketing companies in the state. Just as the printing […]

Sales and Marketing Tips for Startups

Marketing done right can be an incredible advantage for the development of your company’s new business. Done wrong, however, it can seem as if you’re simply throwing money away. Small business owners must be all things to all parts of their business. While it can be difficult to master all areas of running a business, if you’re not a natural salesperson, it can be even more difficult. The following marketing […]

Changing the Direct Mail Game – Digital Direct Mail

Advertisers can now take their direct marketing programs to new levels with Digital Direct Mail. It’s no longer print vs. digital – it’s print and digital… Digital Direct Mail is an exciting program which enables our advertisers to reach intended target audiences for immediate response. Combined with a traditional direct mail campaign, DDM can bolster response rates in some cases up to 6 times higher than the average rate by targeting household […]

Low Cost – High Impact Small Business Marketing

When it comes to making a strong impact, postcard marketing remains one of the most reliable and versatile ways to advertise your business’s products or services. Cost vs. Results Looking at the field of marketing channels available for today’s small businesses, postcards can be a hidden gem when it comes to a cost vs. results proposition. Most successful businesses whether retail, service-oriented or startup are quick to utilize postcards based […]