USPS Announces 75th Postmaster General

USPS announces the next Postmaster General!  I am excited to hear the Board of Governors has selected the 75th PMG, Louis DeJoy.   It has been quite the process since last year when the current PMG, Megan Brennan, announced her retirement and the decision was made to search outside of the USPS team for the next PMG/CEO of the postal service.  I have been blessed to have met Megan and get […]

Print is Essential — Print in the Time of COVID19

It’s a strange time. Shops are closed. Grocery store shelves are empty. Hand sanitizer is impossible to find. Printed warnings and social distancing reminders are everywhere. And in the midst of it all, a majority of American workers are trapped in their houses, waiting to see if they’ll have a job on the other side of this global pandemic. The entire country is collectively holding our breath and hoping to […]

QR Codes: A Comeback Story

Remember when QR codes were on everything? They popped up on billboards, on the sides of trashcans, and even (on tombstones). It seemed everyone wanted a taste of this exciting, new way to engage with customers. Then, just as suddenly as they arrived, they were declared dead. The problem was they were simply not easy to use. You needed to download a separate app to scan the code, be in good […]

Why Direct Mail Should Be in Your Mix

Adding direct mail to your existing marketing efforts increases the awareness of your brand, routes traffic to your physical location, your website, your social media pages and increases your customer base. If you are new to direct mail, your first move with a direct mail campaign should be defining goals for your campaigns. By understanding your goals, you’ll build a strategy allowing you to create an effective campaign. For example, […]

Is Your Business Ready for Direct Mail?

Direct Mail Postcards Considering a direct mail postcard campaign? Let Kessler Creative help you get the job done on time and at a great price. We take pride in every order and the quality of our finished product is among the best you’ll find. Have a design ready? We can print it for you on high-quality card stock and get your postcards to you or in the mail, in no […]

Creating Powerful Direct Mail Campaigns

The purpose of a direct mail campaign is to transform recipients of your campaign into purchasers of your product or service. Working with an experienced direct mail company to develop an effective mailer is essential to your campaign’s success. However, understanding just how to create an effective mail piece is just as important in the conversion of viewers of your mail piece into buyers. Knowing the essentials will help you understand what makes an effective […]

Direct Mail Postcard Services – Reinvented

Much of the direct mail postcard industry has become automated, turn-key and much less than personable. Our goal is to deliver your advertising message to your audience, on schedule and under budget – Every time. To get this accomplished efficiently, we get to know your products and services, we listen to the results you want to achieve, we work with you to identify your best prospects and use our experience and […]

Informed Delivery Continues to Add Subscribers

Have you signed up for Informed Delivery yet? It’s free and makes your life a little easier! With no cost to sign up and no additional charges for any of the added enhancements of this valuable tool, more than 13 million users already enjoy the benefits and rewards of Informed Delivery every day. Postal customers can simply sign up for Informed Delivery and receive a daily email containing pictures of […]

Soft-Touch Print Finishing

The term “Soft-Touch” is used to refer to any finishing method adding a soft or slippery feel to print materials. Unlike most design elements which appeal to the sense of sight, a soft touch finish allows a printed piece to gain distinction by stimulating the sense of touch. Sometimes called a “velvet” or “soft-feel”, the use of soft-touch finishes is growing in popularity; particularly for business cards, presentation collaterals, and […]

A Quick Lesson in Commercial Printing

  Commercial Printers in Jacksonville, FL Using a computer and desktop printer to transform digital projects into physical documents, you’ve likely done your own printing. However, commercial printers offer many advantages small businesses cannot ignore. They allow you to focus on what you do while saving your business time and money. A printer can also provide high-quality output at lower costs. Looking at the basics of commercial printing, let’s find […]