Kessler News

Ever since the digital age of business arrived, data analytics has come to the forefront of decision-makers’ minds everywhere. Companies of all sizes and industries are turning to analytics to make informed decisions not only for marketing but also for other areas of business such as operations, production, human resources, and others. If you want…

Whether you’re a seasoned professional or new to your industry, it’s crucial to incorporate the latest marketing trends into your strategy to stay competitive and relevant in today’s dynamic marketplace. What consumers want, need, and expect from brands today looks nowhere near like what it did five years ago. Here is a quick glimpse into…

One of the main interests of business owners is finding ways to prove what they offer is superior compared to the competition based on the results their products render customers. It’s not a surprise in the business world that you must first earn a level of trust with a prospective customer before you secure their…

The importance and fundamental role of communication skills in business can’t be overstated. While there is a myriad of skills required to be successful, communication firmly stands above the rest. While it can be easy to get caught up in the operations side of things without the skills to create, develop, advertise, sell, and manage…

The holiday season is often referred to as the most wonderful time of year. A time centered around the greater good, finding the perfect gift, celebrating with family and friends, spreading joy, and giving to those we appreciate most. Not just for family and friends, but also for the communities which keep ourselves and our…

The holiday season is here! It’s a big time of year for family, friends, and businesses alike. No matter the size of your business, your audience, or your industry, taking advantage of effective holiday marketing can make all the difference in meeting your yearly sales goals. Many companies rely upon the holiday season for a…

This Halloween officially kicks off the 2022 holiday season and there’s nothing spookier than going into the holiday season without positive customer reviews surrounding your business. You might have heard how valuable word-of-mouth is for business, and if you’re thinking about increasing sales to hit your yearly goals, there’s no better time to promote it…

Marketing through multiple channels, or multi-channel marketing, involves the seamless combination of promotional and distribution channels your company uses into a single marketing strategy. Multi-channel marketing not only works to reach more customers but also dramatically benefits the return your company will see from marketing efforts.  A multi-channel approach takes advantage of the strengths of…

Starting your own business can be a daunting task. Coming up with an idea, selecting a target audience, finding the funding, and putting it all together can make any startup stressful. Having a great idea and the means to establish your small business won’t guarantee success or early recognition. Making an impactful first impression on…

Most people involved in the business world at some level know how important marketing is to reach and sustain business success. So much that global marketing spending is around $1 trillion, proving companies emphasize their marketing efforts, but how should you spend your marketing budget? While marketing budgets are ballooning worldwide, marketers have become more concerned…