Kessler News

Looking to connect your mission to your audience in an unforgettable way? Large-format printing is a powerful way to create a signature style that stands out from the crowd. With bold colors, unique designs, and well-crafted fonts, you can create a style that is powerful and unforgettable. Having a good understanding of large-format printing can…

Direct mail, while widely considered old-fashioned in the world of marketing, can still be a powerful weapon in your arsenal – if it’s done correctly and intelligently, of course. Direct mail offers several advantages, including personalization and targeted advertising. In contrast to digital advertising, print advertising is a great way to establish a more personal…

Direct mail has become more prevalent in marketing strategies for many companies in recent years, especially with the saturation and low response rates digital channels see. It’s a powerful tool for reaching your target audience with a proven ability to render higher response rates than digital channels such as social media, paid ads, and email…

Turning production processes “green” has become a priority for many companies across all industries in 2023 and beyond. With respect to print, the form of green we are referring to is eco-friendly, sustainable printing. The term sustainable printing might sound like an oxymoron because printing naturally involves substantial energy, paper, and ink to work. All…

While none of us want to hear it, recession talk has started to heat up to the point that it can’t be ignored any longer. Brands are already starting to cut budgets back as the inevitable approaches, and marketing budgets are almost always the first to be swindled away. Instead of encompassing a full multi-channel…

Learn More. Click Here. Add to Cart. How do these phrases make you feel? Do they make you want to click on a button or link? If you answered yes, they are doing their job effectively! With the right message, these phrases urge you to act — whether that’s to get more information about your…

Any direct mail campaign should include multiple drops to achieve the most efficient response and conversion rates. Just as digital ads, if you aren’t hitting your target customer multiple times, you’re wasting valuable impressions. The most agreed upon frequency of direct mail drops is 3 hits per customer with an average of 3 weeks between…

Targeted lists are critical to the success of any direct mail campaign. They help you increase response rates, generate more sales, and create more relevant messaging, amongst various other benefits. By taking the time to create a targeted list, you can maximize the effectiveness of your direct mail campaigns and achieve greater ROI. Here are…

It’s time to tap into your creative genius! When crafting a direct mail campaign, an eye-catching design is critical to your response rate and return on investment. To help you design your perfect mail piece, we asked our designers to compile the following tips: Every successful mail campaign starts with choosing the perfect size mail…

Is Direct mail just something else to spend money on, or is it the piece that’s missing from your strategy to take you over the top?  Direct mail marketing offers many benefits to companies in any industry, even in the digital world we live in today. Email, display ads, and social media marketing have become…