Kessler News

Are you looking for a new way to tackle your marketing strategy? Consider using creative elements in your campaigns like PURLS (Personalized URLs). Personalized URLs are custom web addresses that are targeted to a specific group or individual. The most common example of PURLs is landing pages, which are normally tailored to a smaller group…

How is your summer marketing campaign sizzling? Summer is a time for fun and relaxation, which means more time for shopping. Summertime is a great opportunity to focus on fun and unique products that people can use to enjoy the season. Whether it’s technology, equipment, or summer trends, make sure you’re offering something that will…

Since joining Kessler Creative in 2014, Kim Collier has gained extensive knowledge of the mailing industry. Aside from supervising the creative department, Kim assists with the overall workflow in the production room and gives regular feedback on how to improve processes while ensuring the quality of work. Kim’s background and her diverse experience in the…

While Valentine’s Day tends to focus on romantic love, at Kessler Creative, we believe that love is infinitely more than romance. It’s in the daily, intentional decision to do the right thing that leads to trust within our relationships with our beloved clients. So, this is our little love letter to you, dear clients. To…

One of the main interests of business owners is finding ways to prove what they offer is superior compared to the competition based on the results their products render customers. It’s not a surprise in the business world that you must first earn a level of trust with a prospective customer before you secure their…

The importance and fundamental role of communication skills in business can’t be overstated. While there is a myriad of skills required to be successful, communication firmly stands above the rest. While it can be easy to get caught up in the operations side of things without the skills to create, develop, advertise, sell, and manage…

The holiday season is often referred to as the most wonderful time of year. A time centered around the greater good, finding the perfect gift, celebrating with family and friends, spreading joy, and giving to those we appreciate most. Not just for family and friends, but also for the communities which keep ourselves and our…

The holiday season is here! It’s a big time of year for family, friends, and businesses alike. No matter the size of your business, your audience, or your industry, taking advantage of effective holiday marketing can make all the difference in meeting your yearly sales goals. Many companies rely upon the holiday season for a…

This Halloween officially kicks off the 2022 holiday season and there’s nothing spookier than going into the holiday season without positive customer reviews surrounding your business. You might have heard how valuable word-of-mouth is for business, and if you’re thinking about increasing sales to hit your yearly goals, there’s no better time to promote it…

Marketing through multiple channels, or multi-channel marketing, involves the seamless combination of promotional and distribution channels your company uses into a single marketing strategy. Multi-channel marketing not only works to reach more customers but also dramatically benefits the return your company will see from marketing efforts.  A multi-channel approach takes advantage of the strengths of…