The Finish Line: An Interview

It is always a reality that every beginning of a project will surely have an end. In a well-organized industry, every stage of production requires specialty and professional individuals. One of the most crucial stages is the finishing stage. At this stage, final and important steps are taken to bring the best of the product.…

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BOLD AND BRIGHT: WHY THIS DIRECT MAIL CAMPAIGN WORKS

While many businesses often overlook the impact of direct mail marketing, statistics show that it is still one of the most effective marketing tools today. Not only is direct mail great at generating new leads and retargeting old customers, but it also creates brand awareness. To this day, direct mail is still one of the…

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Millennials and Mail

In today’s Digital World, everyone is experiencing Digital Overload (seeing too much digital media). Digital marketing experts estimate that most Americans are exposed to 4,000 to 10,000 digital ads every day! Competing for the attention of your potential customer is getting tougher and tougher! One particular customer segment companies are attempting to target due to…

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Take Informed Delivery to the Next Level

Hopefully you’ve had the chance to sign up for Informed Delivery, a free service from the United States Postal Service that sends you a daily preview of what’s coming to your mailbox. The USPS scans the front image of a letter-size mailpiece that runs through their automatic mail sorting system, and every morning sends you…

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Designing to Sell: An Interview

It’s true: good design attracts good customers. Understanding how design plays a critical role in your marketing and sales campaign is crucial. We sat down with Creative Director Kim Collier to learn more about designing to sell! Kim Collier is the new Creative Director here at Kessler Creative, but she is no stranger to this…

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5 Ways to Stand Out in a Mailbox

In 2019, the USPS sent 75.7 billion pieces of marketing mail to mailboxes nationwide. That’s a full 53% of all mail delivered last year, reaching approximately 160 million delivery points. Even though mail volume across the board has dropped about 31.4% since 2000, Americans still receive a lot of mail, and a lot of it…

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Planning Your Non Profit End of Year Appeal Campaign

It’s winter. The air is turning crisp, the holidays are approaching, and end-of-year appeals for nonprofits are finally upon us. Giving Tuesday falls on December 1st and marks the beginning of the most profitable season for charitable organizations, accounting for roughly [17% of all yearly donations. It’s the perfect time to do one last donation…

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Jacksonville Jaguars & Kessler Creative Team Up!

Duuuuuuuuval! Here in Jacksonville, you can hear that battle cry throughout the town — on game day and otherwise. It’s a symbol of unity, of strength, and of a shared commitment to our community. It’s most closely associated with our NFL team, the Jacksonville Jaguars. The Jacksonville Jaguars joined the NFL as an expansion team…

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