Using Direct Mail to Engage with Gen Z

Eight seconds– that’s how much time you have to grab the attention of Gen Z. Although they grew up on social media, Gen Z appreciates personal experiences. By utilizing a combination of design, messaging, and follow-up tactics, businesses can create highly effective direct mail campaigns that speak directly to this tech-savvy generation. Direct Mail’s Resurgence:…

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What is a Creative Strategy?

Picture this- you are contacted by a prospective client who reached out immediately after they saw your mailer. The reason? Your message was potent, imaginative, and resonated with them.   Whether you’re a small business owner or part of a large corporation, a well-thought-out and structured marketing strategy can be the difference between success and failure.…

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Kessler Creative is Rebranding!

Welcome to our brand-new chapter! We are thrilled to announce our rebrand, bringing you a fresh look and exciting changes that will reflect our growth and evolution as a company. The official launch date for the rebrand will be February 2nd, 2024. Significance of The Change Our new logo is more than just a visual…

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Marketing Trends For 2024

Marketing is constantly evolving and changing, and staying up to date with the latest trends is crucial for success. As we look ahead to 2024, marketing professionals and small business owners need to adapt to emerging strategies that will shape the industry. The marketing landscape has changed dramatically over the past few years, with the…

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Mastering Multi-Touch Marketing

The magic of multi-touch lies in merging the traditional with the digital. Direct mail involves sending physical promotional materials to prospects and customers, but when combined with digital touchpoints, it can amplify brand visibility. The goal is knowing what methods are best for your business and adapting your marketing strategy.   What is Multi-Touch Marketing?…

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Enhancing the Customer Journey: A Post-Purchase Guide

The customer journey doesn’t end with a purchase. In fact, it’s just the beginning. The post-purchase phase often gets overlooked, but it is an opportunity to maintain client relationships. By understanding and optimizing each phase, businesses can create a seamless and delightful experience for their customers, leading to increased satisfaction and brand reputation. Purchase: The…

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Enhancing the Customer Journey: A Pre-Purchase Guide

In a world inundated with emails and social media, there’s a hidden gem in the realm of customer engagement – direct mail marketing. While email and social media have their place, direct mail is a powerful tool to enhance the customer journey. Customers will always start at different parts of the journey; it is key…

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Holiday Marketing: Strategies for Success

The holiday season is not only a time for celebration and joy but also a prime opportunity for businesses to boost their sales and connect with their target audience. Companies should plan their campaigns well in advance and focus on the holidays and seasonal trends. Importance of Holiday Marketing Holiday marketing plays a crucial role…

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Personalization in Direct Mail

Have you ever received a personalized piece of mail that had your name included in the content? Did you spend more time with it because it didn’t quite feel like “junk mail”? In this digital age where people receive countless messages in their inboxes, personalization becomes a powerful tool for creating meaningful connections. Incorporating personalization…

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Method behind the Madness: An Interview with Kim Collier

Since joining Kessler Creative in 2014, Kim Collier has gained extensive knowledge of the mailing industry. Aside from supervising the creative department, Kim assists with the overall workflow in the production room and gives regular feedback on how to improve processes while ensuring the quality of work. Kim’s background and her diverse experience in the…

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