Kessler News

Starting your own business can be a daunting task. Coming up with an idea, selecting a target audience, finding the funding, and putting it all together can make any startup stressful. Having a great idea and the means to establish your small business won’t guarantee success or early recognition. Making an impactful first impression on…

Most people involved in the business world at some level know how important marketing is to reach and sustain business success. So much that global marketing spending is around $1 trillion, proving companies emphasize their marketing efforts, but how should you spend your marketing budget? While marketing budgets are ballooning worldwide, marketers have become more concerned…

If you ever glanced into some digital marketing techniques, chances are high the term SEO came up. With some light research, you probably found that the term is tied to search engine rankings which you know are essential for being found by potential customers. But what does it stand for, and how do you use…

Your brand is your most important asset. Branding drives your company and sticks with it longer than any product or service you offer. Times change and innovations come about, but your branding keeps your business thriving.  The key is that opinions and perceptions of your branding determine your value in the marketplace. Your ability to…

Direct mail has played a vital role in marketing efforts for decades. As the internet and other digital innovations have taken steps forward, direct mail has maintained a steady place in the marketing landscape. Especially as more people have continued to work from home post-pandemic, 20-25% of the workforce worked from home through 2021, with 22% of the workforce…

Marketing has taken a fundamental turn since big data came to the forefront of decision-makers’ minds over the years. Successful marketers have now strayed away from gut feelings and experience while turning to their data when thinking about marketing strategy. Marketing managers today must fully understand their target audiences’ needs to take full advantage of…

As you’re crafting your next marketing campaign, you’ll likely consider plenty of avenues to connect with your desired audience such as email, social media, website, and other digital content. However, with so much digital clutter, you might ask yourself, “is my message standing out from the mass amounts of ads my audience is receiving?” If…

Capturing clients’ long-term interest in your brand is a challenge in our ultra-competitive world, where brand loyalty is hard to come by. Building the steady, trustworthy relationships with clients necessary for business growth goes beyond selling the initial experience of a product or service. This is where account management comes into the fold, and those…

If you have ever felt a sense of rejuvenation after walking into an orange room, a feeling of calm when glancing at a blue piece of art, or a notion of relaxation when looking at greenery, you are not imagining it. It is the subconscious work of how various colors evoke specific feelings in all…

Consumers are busier today than yesterday and busier tomorrow than today. From the moment their morning alarm wakes them, clients are already scrolling through notifications, emails, and texts. They have barely been awake for a few minutes before dozens of ads have hit their screens. This does not even include the total amount of ads…