Direct Mail

Direct mail, while widely considered old-fashioned in the world of marketing, can still be a powerful weapon in your arsenal – if it’s done correctly and intelligently, of course. Direct mail offers several advantages, including personalization and targeted advertising. In contrast to digital advertising, print advertising is a great way to establish a more personal…

Direct mail has become more prevalent in marketing strategies for many companies in recent years, especially with the saturation and low response rates digital channels see. It’s a powerful tool for reaching your target audience with a proven ability to render higher response rates than digital channels such as social media, paid ads, and email…

Any direct mail campaign should include multiple drops to achieve the most efficient response and conversion rates. Just as digital ads, if you aren’t hitting your target customer multiple times, you’re wasting valuable impressions. The most agreed upon frequency of direct mail drops is 3 hits per customer with an average of 3 weeks between…

Is direct mail just something else to spend money on, or is it the piece that’s missing from your strategy to take you over the top?  Direct mail marketing offers many benefits to companies in any industry, even in the digital world we live in today. Email, display ads, and social media marketing have become…

Did you know that direct mail has a response rate up to 30 times higher than email? That’s right — a good direct mail campaign can massively boost business and help get your brand in front of the right people. However, it’s not as simple as throwing together a quick postcard and hoping for the…

In today’s digital age, it can be easy to forget how effective direct mail is and its role in making your business more profitable. Kessler Creative has pushed the barriers of direct mail for over 15 years, constantly innovating and reducing stress on our clients. Even with our expertise and market knowledge making life easier,…

A/B testing compares two versions of something to figure out which performs better. This testing method helps marketers with questions like, “What is most likely to make people visit my website? Or buy our product?” It’s used to evaluate everything from website design to email blast headlines. In A/B testing, A refers to the ‘control’…

Direct Mail Trends Direct mail has played a vital role in marketing efforts for decades. As the internet and other digital innovations have taken steps forward, direct mail has maintained a steady place in the marketing landscape. Especially as more people have continued to work from home post-pandemic, 20-25% of the workforce worked from home through 2021,…