Kickstart Your Holiday Marketing

With the holiday season around the corner, it’s time for marketers to begin brainstorming new ways to stand out from the competition. In today’s ever-changing environment, it’s important to begin planning for the holidays well in advance. You may think it’s too soon to launch your holiday marketing strategy and respective promotions/offers. However, according to…

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Selling the Experience: An Interview

Within a company, the sales department plays a crucial role in the success of the business. Their unique role is to bridge the gap between the prospect’s needs and the products/services that fulfill those needs. Excellent salespeople not only generate the sales, but they also leave a long-lasting impact on their customers. That’s where our…

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Why Choose the Right Paper?

When creating a direct mail piece, choosing the right paper can make or break your campaign. Paper options are virtually endless! Paper weight, color, and finish only scratch the surface of what’s possible. Paper stocks have nearly any characteristic you can imagine. Ultimately, whatever paper you choose for the job can determine whether the receiver…

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Perfecting the Call to Action

Learn More. Click Here. Add To Cart. How do these phrases make you feel? Do they make you want to click on a button or link? If you answered yes, they are doing their job effectively! With the right message, these phrases urge you to take action — whether that’s to get more information about…

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The Finish Line: An Interview

It is always a reality that every beginning of a project will surely have an end. In a well-organized industry, every stage of production requires specialty and professional individuals. One of the most crucial stages is the finishing stage. At this stage, final and important steps are taken to bring the best of the product.…

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BOLD AND BRIGHT: WHY THIS DIRECT MAIL CAMPAIGN WORKS

While many businesses often overlook the impact of direct mail marketing, statistics show that it is still one of the most effective marketing tools today. Not only is direct mail great at generating new leads and retargeting old customers, but it also creates brand awareness. To this day, direct mail is still one of the…

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Millennials and Mail

In today’s Digital World, everyone is experiencing Digital Overload (seeing too much digital media). Digital marketing experts estimate that most Americans are exposed to 4,000 to 10,000 digital ads every day! Competing for the attention of your potential customer is getting tougher and tougher! One particular customer segment companies are attempting to target due to…

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Take Informed Delivery to the Next Level

Informed Mail Delivery

Hopefully you’ve had the chance to sign up for Informed Delivery, a free service from the United States Postal Service that sends you a daily preview of what’s coming to your mailbox. The USPS scans the front image of a letter-size mailpiece that runs through their automatic mail sorting system, and every morning sends you…

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Designing to Sell: An Interview

It’s true: good design attracts good customers. Understanding how design plays a critical role in your marketing and sales campaign is crucial. We sat down with Creative Director Kim Collier to learn more about designing to sell! Kim Collier is the new Creative Director here at Kessler Creative, but she is no stranger to this…

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