Conquering the World of Digital Oversaturation

When the World Wide Web released in the 1990’s, the entire world and how its’ businesses operated significantly changed. The internet created new industries and revolutionized existing ones. This new digital realm brought an endless new audience to the fingertips of business and leisure, and these businesses knew that they needed to create and maintain…

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Putting Security First in a Data Driven World

What We are Discussing Any business that has a digital footprint is likely to deal with consumer data at some level which involves personal information. This consumer data can take many forms, each having different methods for handling and securing. While large corporations have an abundance of resources to deal with all forms of data,…

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Printing While Thinking Green: What is Eco-Friendly Printing

Turning production processes “green” has become a priority for many companies across all industries in 2022 and beyond. With respect to print, the form of green we are referring to is eco-friendly, sustainable printing. The term sustainable printing might sound like an oxymoron because printing naturally involves substantial energy, paper, and ink to work. All…

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How to Elevate Your Print Marketing with Personalization

In a world driven by the digital realm, print marketing has proven to remain as one of the most effective ways to connect with target audiences. 82% of customers trust print ads the most when making purchase decisions according to FinanceOnline. One question you might be asking yourself is how can I take advantage and…

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IP Targeting: The Internet’s Direct Mail

What is IP Targeting? IP targeting is a high-tech, smart digital marketing tool for delivering virtual content that is a great way to enhance your direct marketing campaign with Kessler Creative. It works by using IP addresses, which are found across every wi-fi network, to differentiate and filter for a more accurate desired target demographic.…

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A Letter to Our Clients: Happy International Client’s Day

Kessler Creative has been providing direct marketing services to businesses nationwide for over 15 years, all the while building lasting relationships with clients who we consider family. This International Client’s Day, we’d like to let you know how much your business truly means to us. To put it simply, Kessler Creative would not have seen…

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#Breakthebias, a Kessler Story

At Kessler Creative, we are committed to promoting inclusion in the workplace and advocating for women’s rights. While one day is not enough to celebrate women and their achievements, we observe International Women’s Day each year to remind ourselves of how far women have come, and what else needs to be done to achieve greater…

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Dedicated to the Data: An Interview

Today’s world is data driven. It is very difficult if not impossible to make meaningful decisions and enjoy quality results if data containing various precarious details about daily operations isn’t managed properly. Direct mail requires tedious data sorting and tracking to ensure a finished products arrives on time, to the right person, and at a…

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Direct Mail: The Love Letter of Marketing

In today’s ever-expanding digital age, businesses are having to adapt quickly to keep up with current trends and practices for marketing to their consumer audiences. While the influx of digital ads, social media, and e-blasts have been significant, direct-mail is still a large player. You might be asking yourself; how do I get my audience…

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Direct Mail and Politics

Get Your Message to Voters Political Mail is an easy way to promote candidates and get messages to voters. Flyers, brochures, letters, and postcards are cost-effective, memorable ways to send political direct mail to your target audience. If recent elections have taught us anything, it’s that the political environment is more heated than ever. Close…

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