Archive for August 2022

Most people involved in the business world at some level know how important marketing is to reach and sustain business success. So much that global marketing spending is around $1 trillion, proving companies emphasize their marketing efforts, but how should you spend your marketing budget? While marketing budgets are ballooning worldwide, marketers have become more concerned…

If you ever glanced into some digital marketing techniques, chances are high the term SEO came up. With some light research, you probably found that the term is tied to search engine rankings which you know are essential for being found by potential customers. But what does it stand for, and how do you use…

Your brand is your most important asset. Branding drives your company and sticks with it longer than any product or service you offer. Times change and innovations come about, but your branding keeps your business thriving.  The key is that opinions and perceptions of your branding determine your value in the marketplace. Your ability to…

Direct Mail Trends Direct mail has played a vital role in marketing efforts for decades. As the internet and other digital innovations have taken steps forward, direct mail has maintained a steady place in the marketing landscape. Especially as more people have continued to work from home post-pandemic, 20-25% of the workforce worked from home through 2021,…