Written by: Heidi Tolliver-Walker – Published: August 15, 2018 Re-posted with permission: USPS Library’s Business Trends & Insights Digest Just when printers and MSPs are becoming more comfortable with more detailed demographic targeting, the use of psychographic targeting is growing. Are you ready? Here are two television ads. How do they make you feel? [Video of a young…

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    Marketer’s today place considerable emphasis on digital marketing initiatives and often, traditional yet proven methods become forgotten in the mix. This has had an interesting effect on some traditional acquisition channels. As an example, direct mail postcards are much more effective today than just a few years ago. How you ask? In the…

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  More than 9,500 children crowded into the Amway Center Concourse on Sunday, July 29th, for Central Florida’s biggest back-to-school event. Many of Orange County’s school-aged children live in poverty and the HopeNow Foundation annual event is a great opportunity for all kids to feel good about themselves on the first day of school. Much…

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