6 Tips to Improve Response Rates The objective of print marketing and direct mail is to generate response, which in turn will hopefully lead to customer retention and loyalty. Often, businesses will spend a lot of money on a print marketing campaign and disregard the key drivers for response, resulting in a low ROI. There…

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Direct mail campaigns are beautiful vessels that will deliver your company to new and prosperous places. Like a ship’s sails capture the wind and propel it through the water, an effective direct mail piece will propel your campaign and bring your business the benefits of successful direct mail efforts.  However, making these five costly mistakes will doom your…

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