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Archive for April 2017

A Formula for a Direct Mail Campaign

By kesslercreative | April 25, 2017

What do a sturdy house, a successful business and a direct mail campaign have in common? A good foundation. Marketers and businesses developing their marketing strategies are trying to reach the same goal: a strong ROI. So, where should you start? Try this simple formula for building a complete direct mail campaign. It’s called 40/40/20,…

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