In challenging economic times, businesses are allocating their marketing investments more into direct marketing.  It doesn’t matter what type of business it is, the common goal of business owners is to acquire more clients and grow sales. Direct mail is the proven avenue to achieve those goals. So here are our top 10 reasons why…

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In the business world, first impressions do matter and for some companies it can mean the difference of gaining a new client or having them go elsewhere. Just like you go out of your way to impress a client with your services or customer care, you should also go out of your way to wow…

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First-time direct mail clients often ask this question: What response rate can I expect from my direct mail? Understanding rates and statistics are beneficial to helping you manage your expectations. According to the Direct Marketing Association, the average response for a direct mail campaign is around 2-4% depending on the type or mailing and who…

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Getting new customers can be a challenge but what about keeping the ones you have? You’ve heard it said that it’s cheaper to keep a customer than to go out and get a new one so how can you make sure that you keep the valuable customers that you do have? Here are 5 quick…

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Design – It’s Important For Your Business In the business world, first impressions do matter and for some companies it can mean the difference of gaining a new client or having them go elsewhere. Just like you go out of your way to impress a client with your services or customer care, you should also…

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Email marketing is a great way to stay in touch with your clients and keep them informed of news and special offers. It is cost effective and offers one of the highest ROI. But for an email campaign to be effective, there has to be an up to date email list. There are options of…

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For businesses, there can be a temptation to saturate your marketing efforts with information about your company and all of the qualifications your business has. While this is not always a bad thing, most people just want to know how your product or service can be a help to them. They want to know how…

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Mobility is a fact of life today with cell phones, smart phones, tablets and many other devices delivering telephony support along with rich media resources. Text Message Marketing (SMS) is a great way for businesses to build an ongoing communication with consumers. 95% of text messages are opened within 5 minutes of receipt and consumers…

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Did you know that senior citizens control more than 70% of disposable income in the United States? In other words, one-third of the nation controls two-thirds of the spending capital. To put it simply, seniors are buying! “The senior segment of the 55-plus demographic is most likely to sit down and read your direct mail piece,” says Holly Amick,…

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