Your visual and written message must catch the reader quickly With direct mail, you have only six to eight seconds (yes seconds!) to grab your reader’s attention. Your design must get the reader to take notice quickly. Is it relevant, colorful, and creative? Does it project your image and product properly? Will it move the…

Read More

Direct mail marketing can at times include some guesswork on your part. Where should it go and who should it go to? What should it say? What day should it be mailed out? With direct mail, the answers to these questions may not be the same for everyone but there are ways you can take…

Read More

You are getting ready to send out your first direct mail campaign – what do you do to get people to respond?  Instead of wasting your time rewording the 4th sentence on the back of your postcard or picking out the perfect shade of purple for your background color, spend more on the things that…

Read More

Let’s talk about the reasons to love direct mail!  We feel pretty strong about it and the main reason we love it so much is because we see it work.  We not only work with customers every day to help grow their businesses with direct mail but we also use direct mail for our own business.…

Read More

Trying to decide if your direct mail efforts will work? Maybe you’ve come up with a postcard design and offer but aren’t sure if it will definitely get your phones ringing. What can you do to be sure? Start by becoming your customer. Take a step back from your marketing campaign and look at it…

Read More

Summer is finally here! Along with the warm temperatures, Summer also brings ways to creatively market to your clients and increase sales. Even if your business does not offer summer-themed products there are still ways to take advantage of these Summer months. 1. SMS Campaign Summer is the perfect time to do an SMS (Text…

Read More

Multi-touch campaigns reach your target with a consistent message in a variety of formats to reinforce your brand and message. With a Multi-touch campaign you can maximize effectiveness by reaching out to prospects in a variety of ways at one time. One example would be to start with a postcard campaign advertising your message and…

Read More