In the marketing world there is a rule of thumb that says until a recipient has seen your message at least 7 times, they won’t even realize you exist. This is called The Rule of 7. Certainly there are some exceptions to this rule but the basic premise is true. Most people will not even realize…

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If you own a swimming pool supply company why would you spend even a penny on those who don’t own a pool? If you are not using direct mail marketing you could be spending up to 90% of your marketing dollars on people who will never need or want your product and services. Ask yourself this: If I could…

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This is a tough question especially in tough times. We all know that everyone’s budget has been cut and every business is looking for a way to spend their money in the most profitable way possible. So the question is: How do I as a small business owner build a company that will last? At…

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When sending out a direct mail campaign, how can you be sure that your business will catch the attention of the person receiving your mail? How can you stand out among other companies that are similar to yours? Start by focusing on what makes you different! Make your business stand out above the rest by…

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When sending out a direct mail campaign, coming up with just the right offer can be tricky. You want to offer something significant so people will be attracted but at the same time not give away too much so that you end up losing money. There is also the aspect of being creative with your…

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Targeted and Saturation mailing lists both save you money on traditional first class postage but which type of mailing list would get your business better results? Which mailing list would reach the customers you want to reach? There are a lot of specifications for each type of mailing list and the options are endless but…

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