If you are going to spend money on a direct mail campaign you want to make sure that you send it to the right people. Having a mailing list that is targeted to the right customer is crucial in the success of your marketing campaign. Maybe you are unsure of who your perfect customer would…

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Ready to start your direct mail campaign but want to make sure you don’t forget any of the important details? Below is a checklist of some of the most important things you need to know before, during and after your direct mail campaign.  At Kessler Creative you are not on your own with your direct…

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Improving future campaigns depend on tracking this one If you run really fast you’ll end up out of breath, but that’s all you’ll know. You won’t know how fast you ran. You certainly won’t know if you ran faster than you did the last time. You won’t know whether your new running shoes positively impacted…

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