Questions to Ask Yourself When Crafting the Offer

By kesslercreative | November 30, 2017

40% of a successful direct mail campaign is “The Offer.” As you’re generating your perfect mailing list, craft an offer that your audience simply cannot refuse. A well-crafted offer can truly make a campaign. Here are some questions to ask yourself when crafting the offer. What’s the plan? Before you even begin, make sure that…

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Tips for Marketing to Seniors

By kesslercreative | August 4, 2014

Did you know that senior citizens control more than 70% of disposable income in the United States? In other words, one-third of the nation controls two-thirds of the spending capital. To put it simply, seniors are buying! “The senior segment of the 55-plus demographic is most likely to sit down and read your direct mail piece,” says Holly Amick,…

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