Introducing Digital Direct Mail Ads
Take your marketing to the next level with DDM Ads. It’s no longer Print vs. Digital… now, it’s Print AND Digital! Are you ready to take your multichannel marketing into 2018?
What is Digital Direct Mail (DDM), you ask? This exciting program now enables our direct mail advertisers to reach their intended target audience for immediate response. When combined with a traditional direct mail campaign, DDM can bolster response rates in some cases up to 6 times higher than the average rate by targeting household IP addresses! Target your audience offline and online.
The Multichannel Marketing Program Consists Of:
- A Direct Mail Campaign
- A Matching Digital Direct Mail Campaign
- A Landing Page for Capturing Future Clients
Once the direct mail campaign is deployed, the digital ads will begin running targeting your mailing list. The digital ads can appear on over 1,000,000 websites, including Google, Yahoo, MSN, and Facebook.
DDM Ads may seem daunting, but they have proven to be successful. We worked with a national provider of Medicare in effort of increasing number of enrollments in a specific regional market of the United States. The challenge for the Medicare provider was the market’s hyper-competitive space where prospects are constantly being targeted in every traditional marketing aspect possible.
Traditional marketing has generated some results, however, there is no clear way of proving the efficiency of these different channels. That’s where the one-to-one digital targeting and MatchBack analysis that we provide shine-through.
The insurance provider targeted the key market for a period of three months, utilizing a direct mail campaign with a matching IP targeting digital ad campaign. The results of this campaign were very successful, showing an increase of sign-ups by 139%, with 90% of the total traffic ending up at the landing page.
While traditional marketing channels may seem more achievable, this multichannel marketing program allows you to target your audience members both online and offline. Avoid overcrowded traditional marketing channels and bring your marketing into 2018!