Design: the Difference between Campaign Success and Failure

No doubt about it: designers’ responsibilities are significant. And finding the right designer for your business needs can be difficult and disappointing.

Graphic design is a specialized discipline that takes years to master. It’s not as easy as some might think. It encompasses many skills, like typography and fonts, color, layout, page design, logos, composition, and visualization techniques that can be applied to all kinds of materials. Whether your projects are printed or digital, a good designer must know each medium and what works.

Designers Must bridge Print & Digital Marketing Channels

Your communications and marketing needs are varied. And in today’s marketplace reaching your ideal audience may take a host of different efforts from postcards, yard signs, banners, direct mail letters, posters, brochures, email newsletters, product catalogs, take-out menus, to refrigerator magnets – and on and on.

Design has a part in all of it. In fact, more than ever, good design matters in business branding. This point was driven home in an interesting Forbes post.

Regardless of the marketing channel, your graphic designer needs to be nimble enough to create appealing and memorable materials for both print and digital mediums. understand print terminology, including paper, finishing techniques, special effects, formats, folds, inks, and layouts for offset and digital printing as well as large-format. And designing for print means knowing how your printer needs a job file.

When you need an email campaign or web site created, We can help? Our designer are skilled in things like HTML coding, WordPress sites, designing for multiple browsers, and responsive designs.

Kessler Designers at Your Service

Designers have long been a part of the Kessler team. Our “one-stop-shop” solution solves your company’s problem of having to go out and find your own independent graphic designer, who may or may not be able to create everything you need. Our design team works closely with you through the design process.  They’re fully immersed in client campaigns and are always sensitive to your delivery timetable, production schedule, and design preferences.

Our Designers Value Your Unique Brand Messaging

You’ll love how well our designers listen. They’re focused on creating results-driven design for all of your projects, including the following:

Kessler Copywriting Services

Your design will be a home run, and Kessler copywriters will help ensure your message is every bit as successful. Our in-house content providers work closely with the Creative Directors, who confer with clients regularly. We have a quality-control process in place so the entire production cycle is overseen and your deadline is met. If you have your own copywriter but request someone else to read over the content, we offer a copy-review service as well.

At the end of the day, great design is critical to the success of your marketing efforts, We recommend you enlist the expertise of a Kessler designer at the outset of your next campaign, so our team can begin working with you on ways to get the results you need.

A HubSpot post discussing why design is so important in every marketing campaign is a great read on this topic. Good design reinforces your brand, relates your value to customers, and helps increase your visibility.