What is memorable may not be the most obvious.

“Summer afternoon -- summer afternoon; to me those have always been the two most beautiful words in the English language.” --Henry James

What makes you think of summer?

The beach, sunshine, heat, mowing the lawn, summer movies…

Metal folding chairs with the plastic woven seats remind me of summer. They remind me of being 10 years old, sitting in my grandparent’s lawn, eating corn on the cob with bugs buzzing around my head. To some that may not be pleasant, but it is nostalgic.

Once you get past the obvious things, you come to the more subtle and sometimes more personal and engaging.

Try to find the not-so-obvious solutions with your marketing. Sometimes a change from the expected is what will be more memorable.

This entry was posted in Design, E-mail Marketing, Marketing, Print, Social Media. Bookmark the permalink.

6 Responses to What is memorable may not be the most obvious.

  1. Keith says:

    Nice article, very informative. Thanks.

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  3. Charlee says:

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