In tough times like these, it is more important than ever to cultivate and keep customer loyalty. One way of doing this is making your customers feel like they are part of your business family. The key to this strategy is communication.
It’s always important to keep your name out there and in front of your customers’ and potential customers’ eyes, but the specific message matters too. The average American consumer is used to being constantly bombarded with a variety of messages in multiple ways, so how do you stand out?
Start by building a connection with the public. Instead of just listing out your services or offerings in a dense list of bullet points, talk to your audience. Tell them who you are, about your business, what you do and why you do it. People love to read stories, so take advantage of the precious few moments you may get by engaging their interest. Let them know how you are different from your competitors – let them see you as their friend and neighbor, not just another faceless business.
It doesn’t stop there, however. A friendship isn’t exchanging cards once a year during the holidays. Keep in touch with your customers periodically, and let them know what’s new. Share news with them about new hires and promotions, so that the person walking through your door feels comfortable with the person who will be greeting him or her, like an old familiar friend. If you have acquired some new equipment, which will serve your customers better, let them know. Share your enthusiasm!
By keeping the public in the loop about your business, you let them feel like they are part of it. That could be the difference between you getting their business, or someone else.
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